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Do we still need Fair Trade?
Abstract
This is an opinion piece that looks at how the Fair Trade movement has evolved over time and questions why the movement has lost momentum. This article investigates whether the world still needs Fair Trade and, if so, what the future of the Fair Trade movement should look like. This piece is based on first-hand interviews with Jonathan Rosenthal, the Executive Director of the New Economy Coalition; Carol Wills, the former Executive Director of the International Fair Trade Association (now the World Fair Trade Organization) and Head of Oxfam's ‘Bridge’ Fair Trade Programme; Sophi Tranchell, CEO of the acclaimed farmer-owned company Divine Chocolate; Roopa Mehta, CEO of the Sasha Association for Craft Producers; Rudi Dalvai, President of the World Fair Trade Organization (WFTO); Carl Grasveld, Logistics Assistant at the United Nations; Martin Newman, values and mission coach for global business leaders; and Bob Thomson, Founder and former Managing Director (1994–2000) of Fairtrade Canada.
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Author and article information
Footnotes
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