As core certified Fairtrade products have become mainstream in the UK market since the late 1990s, Traidcraft Exchange has focused energies on bringing new innovative supply chains and new small-producer organisations into the wider Fair Trade system. The case study presented here focuses on indigenous ‘superfood’ fruits from the forests of Senegal's Casamance region. Traidcraft Exchange has worked in partnership with two local processing SMEs and 2,200 small-scale producers in the Casamance to develop transparent and fair supply chains for these fruits. The work was catalysed by, but is not limited to, the development of a new range of Fair Trade juice drinks for the UK market. The case study highlights some of the achievements and challenges faced by the programme, particularly with reference to its post-conflict setting. It situates the work within the broader context of the ‘leave no one behind’ agenda and explores how a trade-based programme has contributed towards this aim. Of particular note here are the development of social capital, small producer negotiating power and improved value chain coordination.
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