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      The Journal of Fair Trade is calling for papers to curate a Special Edition. 

      We're welcoming expressions of interest until 1 July 2024 Call for Papers Volume 6 Issue 2 deadline.

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      An empirical study identifying Fair Trade consumer attributes of compassion and sustainability awareness

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            Abstract

            While growing awareness, concern and expectation among stakeholders for companies to implement Corporate Social Responsibility (CSR) policies exists, the fashion industry's global supply chains and product lifecycles are unsustainable. Fair Trade apparel bridges that gap. The Fair Trade and CSR literature supports the idea that fair trade consumers should possess the attributes of (a) compassion for oneself, others and the environment (COOE) and (b) desire for sustainability awareness (DSA). In this study, we contribute to the literature by developing two new scales to measure these unique qualities. Online surveys were distributed to 1,197 individuals and 258 respondents make up the sample. An Exploratory Factor Analysis, using Principal Component Analysis (PCA) with Varimax Rotation was administered on all items, which made up both scales to determine discriminant validity. Scholars and practitioners can use both new scales to holistically analyse and identify the attributes that motivate consumers to purchase Fair Trade apparel.

            Content

            Author and article information

            Journal
            10.2307/j50020019
            jfairtrade
            Journal of Fair Trade
            Pluto Journals
            2513-9525
            2513-9533
            1 September 2021
            : 3
            : 1 ( doiID: 10.13169/jfairtrade.3.issue-1 )
            : 32-43
            Article
            jfairtrade.3.1.0032
            10.13169/jfairtrade.3.1.0032
            aa9599d8-c2bf-42ba-9acf-965a3498a696
            © 2021 Pluto Journals

            All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

            History
            Custom metadata
            eng

            Education,Agriculture,Social & Behavioral Sciences,History,Economics
            DSA scale,COOE scale,sustainability,fashion,Fair Trade,corporate social responsibility (CSR),consumer motivation,Compassion

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