Among other compelling factors, the ramifications of the Eurozone crisis and a contentious refugee crisis at the European shores and borders gave incentive to the re-assertion of European populism. Across continental Europe, populist politics is undoubtedly gaining political spotlight; though they remain peripheral within the large political sphere. Arguably, these parties often exhibit certain traits, which lead to their monolithic description, yet there is incongruity amongst them. In as much as democracy allows the freedom of expression and liberal political participation, it is nevertheless embedded with degree of contradictions. The narratives and actions of European populist parties and their constituents embody those contradictions. These contradictions by extension contrive radical effects on the European political theatre. Radical populist politics that now inundates European political landscape is actually spirited by the existence of hibernated but political radical germs. Populism and anti-Europeanism is trendy because of socialization breakdown, a political rupture that paves way for oppositional values based on radical ideology with the intent to cause radical replacement of the dominant ideology. Radical populism has reengineered political discourse, a shift from politically incorrect to acceptable political narratives. With the market theory of supply and demand, this paper considers political ideology as commodity and the electorates as rational actors (buyers), capable and at liberty to make rational choices on what sort of political commodity best suits their interest. The implication is the propensity of the electorates to switch loyalty from one (political) product to another. Lastly, the paper explores how impactful radical populism could be on the European political theatre and whether or not radical populism endangers democracy, breaches minority right, contribute to anti-egalitarian and anti-humanitarian policy.
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