BRI, when compared with any other connectivity project in the 21st century, can indisputably be regarded as the greatest project considering its size and diversity. Yet, the real significance of this project isn't linked to its size; it is the paradigm and the spirit behind it. Cooperation, inclusiveness and win-win approach, being the main elements of this development model, makes it a completely distinct paradigm, from what has been in practice since last over 200 years in the world, under the Colonial Culture of Domination, to benefit from the opportunities offered by the over powering trend of globalization. Although China now enjoys a greater global influence, many of the other powerful international and regional players, while may like to benefit from the project, might not reconcile with the approach that has laid the foundation of BRI. Thus, while the physical and functional aspects of the BRI would naturally attract the maximum attention, an aggressive communication strategy advancing the spirit of BRI is a prerequisite to make the project a real success. While this is important for each and every region (and country) involved in BRI, the regions and countries sharing borders with China naturally occupy special significance; since the physical connectivity cannot be achieved without taking them on board. This paper, after elaborating the above perspective discusses in the final part CPEC experience as an example in the overall context.
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