This article looks at the sustainability of work arrangements in Vienna's creative industries. Based on a survey of over 900 people who work in five sub-sectors (advertising, architecture, graphics/design/fashion, film/video/broadcasting and multimedia), it finds that there is significant pressure on those working in these industries. This results mainly from the fact that most are self-employed and consequently their guarantee of future work is insecure and they lack strategies to develop their own micro-businesses. The respondents have, however, developed coping strategies to deal with these pressures. In general, therefore, those with a high risk strategy in combination with high levels of work autonomy are more satisfied than creative workers who are employed and have a steady income but little decision-making freedom. Despite this, issues such as social security raise doubts about the future sustainability of their work. Further information about the project can be found on www.forba.at/kreativbranchen-wien.
Casey, B. H. (1999) ‘Employment and Skills in the Cultural Sector’ in Cultural Competence. New Technologies, Culture and Employment , eds. Oesterreichische Kulturdokumentation, Vienna: Oesterr. Kulturdomumentation
DCMS, Creative Industries Mapping Document (2001). Retrieved July 27, 2002 from http://www.culture.gov.uk/creative/creative_industries.html
Eichmann, H., S. Reidl, H. Schiffbänker & M. Zingele (2005) Branchenanalysen zu Arbeit und Beschäftigung in Wiener Creative Industries . Retrieved June 2, 2006 from http://www.forba.at/kreativbranchen-wien
European Commission (1998) Culture, the cultural industries and employment , Brussels Gottschall, K. & S. Betzelt (2001) Alleindienstleister im Berufsfeld Kultur – Versuch einer erwerbssoziologischen Konzeptualisierung, Zentrum für Sozialpolitik-Arbeitspapier 18/2001. Retrieved June 2, 2006 from http://www.zes.uni-bremen.de
Kalmár, M., G. Kernbeiss & U. Lehner (2005) Kreativwirtschaft: Nutzt Tirol seine Chancen? , Innsbruck: WAW
KMU Forschung Austria & IKM (2003) Erster Österreichischer Kreativwirtschaftsbericht . Retrieved May 19, 2005 from http://www.creativwirtschaft.at
KMU Forschung Austria & IKM (2006) Zweiter Österreichischer Kreativwirtschaftsbericht . Retrieved July 7, 2006 from http://www.creativwirtschaft.at
Kulturdokumentation, Mediacult & WIFO (2004) Untersuchung des ökonomischen Potenzials der ‘Creative Industries’ in Wien . Retrieved August, 25, 2004 from http://www.creativeindustries.at
Lechner, D & T. Phillip (2006) Kreativwirtschaft in der Stadtregion Linz . Retrieved July 7, 2006 from http://www.tmg.at/1055_DEU_HTML.php
Pongratz, H. J. & G. Voß (2003) Arbeitskraftunternehmer: Erwerbsorientierungen in entgrenzten Arbeitsformen , Berlin: Ed. Sigma
Reidl, S. & F. Steyer (2006) Zwischen Unabhängigkeit und Zukunftsangst. Quantitative Ergebnisse zur Arbeit in den Wiener Creative Industries . Retrieved June 2, 2006 from www.forba.at/kreativbranchen-wien
Schiffbänker, H. & E. Mayerhofer (2003) Künstlerische Dienstleistungen im Dritten Sektor . Teil 1: Ausgangslage: Kunst, Kultur, Beschäftigung. Retrieved, June 10, 2006 from www.equal-artworks.at