This introductory essay addresses the meaning of terms like ‘knowledge’, ‘communications’ and ‘cultural’ labour in an era of increasingly global value chains. It takes up different ways to think about such labour, ranging from mainly creative work to work anywhere in the value chain that produces communication and information technology, and from one side of the creative/technical divide to the other. It also considers the changing relationship of these forms of labour to global capitalism. The essay concludes that knowledge workers are learning a lot from one another and are using what they learn to unite in many interesting ways.
CCI Europe (2010) ‘South America's largest media corporation chooses CCI NewsGate’. Press release, Accessed on 6 August, 2010 from: www.ccieurope.com
Day, W. W. (2007) ‘Commodification of creativity: reskilling computer animation labor in Taiwan’, C. McKercher & V. Mosco (eds) Knowledge Workers in the Information Society , Lanham MD: Lexington Press:85–99
Deuze, M. (2007) Media Work , Cambridge, UK: Polity
Drucker, P. (1959) Landmarks of Tomorrow , New York: Harper
Drucker, P. (1993) Post-capitalist Society , New York: Harper Business
Florida, R. (2002) The Rise of the Creative Class , New York: Basic Books
Gannett (2010a) ‘Company profile’. Accessed on 18 August, 2010 from: www.gannett.com/about/company_profile.htm.
Gannett (2010b) ‘Gannett rolls out CCI NewsGate, creates page-production hubs’. Accessed on July 14, 2010 from: www.editorandpublisher.com
Hartley, J. (2005) Creative Industries , Malden, MA: Blackwell
Head, S. (2003) The New Ruthless Economy: work and power in the Digital Age , Oxford: Century Foundation/Oxford University Press
Hesmondhalgh, D. (2007) The Cultural Industries , 2nd edition, London: Sage
Huws, U. (2006) ‘What will we do? the destruction of occupational identities in the knowledge-based economy’, Monthly Review , Vol 57, No 8, January
Huws, U. (2010) ‘New forms of work; new occupational identities’, N. Pupo and M Thomas (eds) Interrogating the ‘New Economy’: restructuring work in the 21st Century’ , Peterborough, ON: Broadview Press
Kumar, D. (2007) ‘Globalization and workers' power: the struggle for hegemony during the 1997 UPS Strike’, C. McKercher & V. Mosco (eds) Knowledge Workers in the Information Society , Lanham MD: Lexington Press:267–284
Livingstone, D.W. & P.H. Sawchuk (2004) Hidden knowledge: organized labor in the information age , Aurora, ON: Garamond Press
Martin, C.R. (2007) ‘Writing off workers: the decline of the U.S. and Canadian labor beats’, McKercher, C. & V. Mosco (eds) Knowledge Workers in the Information Society , Lanham MD: Lexington Press:19–35
Mosco, V. & C. McKercher (2008) The Laboring of Communication , Lanham, MD: Lexington Press
Pellow, D.N. & L. Park (2002) The Silicon Valley of Dreams: environmental injustice, immigrant workers, and the high-tech global economy , New York: New York University Press
Schiller, D. (1999) Digital Capitalism , Cambridge, MA: MIT Press
Smith, T., D.A. Sonnenfeld & D.N. Pellow (eds) (2006) Challenging the Chip , Philadelphia: Temple University Press
Reich, R.B. (1991) The Work of Nations: preparing ourselves for 21st century capitalism . New York: Knopf
Tracy, J.F. & M.L. Hayashi (2007) ‘A libratariat? labor, technology, and librarianship in the information age’, C. McKercher & V. Mosco (eds) Knowledge Workers in the Information Society , Lanham, MD: Lexington Press:53–67