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      Rethinking Retail Experience

      Create10 - The interaction design conference (CREATE)

      Create10 - The interaction design conference

      30 June - 2 July 2010

      Retail environment, Retail Theatre, Emergent narrative, Location based service, Mixed reality, Online Social Networking, User generated content, Experience design

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          Abstract

          This project set out to explore how retail environments can offer experiences that are rewarding in more ways than they currently do. Using the Selfridges department store in London as a testing ground, a concept for a character-driven emergent narrative iPhone app has been developed.

          The Selfridges Trails app enables shop visitors to engage with store content in new and more meaningful ways; from following the trail of a celebrity style-icon through to curating their own trail, which can be shared with other app users, or with friends on popular social networks.

          Over time, as individual user generated content increases within the app, its ability to meet varying needs of shop visitors would improve.

          The app converges current technology in locative media and online social networking with contemporary emergent narrative theory. Further research is proposed into how such an app may be used in the future to drive the physical layout and design of experience spaces.

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          Author and article information

          Contributors
          Conference
          June 2010
          June 2010
          : 1-2
          Affiliations
          Central Saint Martins College of Art and Design, University of the Arts London
          Article
          10.14236/ewic/CREATE2010.20
          © Jonathan Rez. Published by BCS Learning and Development Ltd. Create10 - The interaction design conference, Edinburgh Napier University, UK

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          Create10 - The interaction design conference
          CREATE
          Edinburgh Napier University, UK
          30 June - 2 July 2010
          Electronic Workshops in Computing (eWiC)
          Create10 - The interaction design conference
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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