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      Rethinking Retail Experience

      proceedings-article

      Create10 - The interaction design conference (CREATE)

      Create10 - The interaction design conference

      30 June - 2 July 2010

      Retail environment, Retail Theatre, Emergent narrative, Location based service, Mixed reality, Online Social Networking, User generated content, Experience design

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            Abstract

            This project set out to explore how retail environments can offer experiences that are rewarding in more ways than they currently do. Using the Selfridges department store in London as a testing ground, a concept for a character-driven emergent narrative iPhone app has been developed. The Selfridges Trails app enables shop visitors to engage with store content in new and more meaningful ways; from following the trail of a celebrity style-icon through to curating their own trail, which can be shared with other app users, or with friends on popular social networks. Over time, as individual user generated content increases within the app, its ability to meet varying needs of shop visitors would improve. The app converges current technology in locative media and online social networking with contemporary emergent narrative theory. Further research is proposed into how such an app may be used in the future to drive the physical layout and design of experience spaces.

            Content

            Author and article information

            Contributors
            Conference
            June 2010
            June 2010
            : 1-2
            Affiliations
            [0001]Central Saint Martins College of Art and Design, University of the Arts London
            Article
            10.14236/ewic/CREATE2010.20
            90b9c7e6-2ce5-4bde-aeb6-b756fee19c2c
            © Jonathan Rez. Published by BCS Learning and Development Ltd. Create10 - The interaction design conference, Edinburgh Napier University, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Create10 - The interaction design conference
            CREATE
            Edinburgh Napier University, UK
            30 June - 2 July 2010
            Electronic Workshops in Computing (eWiC)
            Create10 - The interaction design conference
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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