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      Keynote: Why Would Vodafone Focus on Sustainability?

      proceedings-article
      First International Workshop on Expressive Interactions for Sustainability and Empowerment (EISE 2009) (EISE)
      Expressive Interactions for Sustainability and Empowerment
      29 - 30 October 2009
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            Abstract

            Vodafone is a large successful company focused on delivering value to customers and returns to shareholders. Why would a company, any company, want to divert their attention onto sustainability, particularly in a recession? This presentation will focus on the corporate business case for sustainability, looking at social, economic and environmental elements. It will discuss the return on investment and why mobile telecoms companies are in a privileged position in regards to the sustainability agenda. As well as looking at strategy, the presentation will examine how sustainability is operationalised within the business.

            Content

            Author and article information

            Contributors
            Conference
            October 2009
            October 2009
            : 1
            Affiliations
            [0001]Vodafone Group
            Article
            10.14236/ewic/EISE2009.1
            3adf7224-21e0-4982-a549-c0360ee1cfa1
            © Chris Burgess. Published by BCS Learning and Development Ltd. First International Workshop on Expressive Interactions for Sustainability and Empowerment (EISE 2009), London, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            First International Workshop on Expressive Interactions for Sustainability and Empowerment (EISE 2009)
            EISE
            1
            London, UK
            29 - 30 October 2009
            Electronic Workshops in Computing (eWiC)
            Expressive Interactions for Sustainability and Empowerment
            History
            Product

            1477-9358 BCS Learning & Development

            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/EISE2009.1
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction

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