First International Workshop on Expressive Interactions for Sustainability and Empowerment (EISE 2009) (EISE)
Expressive Interactions for Sustainability and Empowerment
29 - 30 October 2009
Vodafone is a large successful company focused on delivering value to customers and returns to shareholders. Why would a company, any company, want to divert their attention onto sustainability, particularly in a recession?
This presentation will focus on the corporate business case for sustainability, looking at social, economic and environmental elements. It will discuss the return on investment and why mobile telecoms companies are in a privileged position in regards to the sustainability agenda.
As well as looking at strategy, the presentation will examine how sustainability is operationalised within the business.