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      Keynote: Why Would Vodafone Focus on Sustainability?

      First International Workshop on Expressive Interactions for Sustainability and Empowerment (EISE 2009) (EISE)

      Expressive Interactions for Sustainability and Empowerment

      29 - 30 October 2009

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          Abstract

          Vodafone is a large successful company focused on delivering value to customers and returns to shareholders. Why would a company, any company, want to divert their attention onto sustainability, particularly in a recession?

          This presentation will focus on the corporate business case for sustainability, looking at social, economic and environmental elements. It will discuss the return on investment and why mobile telecoms companies are in a privileged position in regards to the sustainability agenda.

          As well as looking at strategy, the presentation will examine how sustainability is operationalised within the business.

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          Author and article information

          Contributors
          Conference
          October 2009
          October 2009
          : 1
          Affiliations
          Vodafone Group
          Article
          10.14236/ewic/EISE2009.1
          © Chris Burgess. Published by BCS Learning and Development Ltd. First International Workshop on Expressive Interactions for Sustainability and Empowerment (EISE 2009), London, UK

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          First International Workshop on Expressive Interactions for Sustainability and Empowerment (EISE 2009)
          EISE
          1
          London, UK
          29 - 30 October 2009
          Electronic Workshops in Computing (eWiC)
          Expressive Interactions for Sustainability and Empowerment
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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