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      A study of the iPhone app at Kew Gardens: Improving the visitor experience

      proceedings-article

      Electronic Visualisation and the Arts (EVA 2012) (EVA)

      Electronic Visualisation and the Arts

      10 - 12 July 2012

      Mobile, apps, audience research, seamlessness, evaluation, visitor

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            Abstract

            In July 2011 Kew Gardens launched an app called ‘Kew’ with the aim of enabling visitors to “explore more of Kew gardens and dig deeper into [the] science and horticulture” (Kew Royal Botanic Gardens 2012). The Kew app is designed to facilitate this experience by providing location specific information on a customizable map through seasonal recommendations, and site specific tools, such as QR code reader for plant labels and an augmented reality browser, enabling a more personalized and unique exploration of Kew. In October 2011 audience research was carried out to evaluate visitors responses and experiences to the app and to identify the nature of their experience of Kew when using the app. This paper will explore the viewpoint of the visitors using the app and show that a seamless experience was an important factor in visitor satisfaction. What impact do technological successes and problems have on a seamless experience and how do visitor expectations define seamlessness? To illustrate the importance of seamlessness specific functions of the app are outlined in terms of user observation and experience of this principle. This will provide insights and guidelines for the use of mobile technology in other museums.

            Content

            Author and article information

            Contributors
            Conference
            July 2012
            July 2012
            : 8-14
            Affiliations
            [0001]The Susie Fisher Group

            47 Hardel Walk, London, SW2 2QG
            Article
            10.14236/ewic/EVA2012.5
            180da572-0cbc-4340-83ba-174e9e8aec12
            © Caryl Mann. Published by BCS Learning and Development Ltd. Electronic Visualisation and the Arts (EVA 2012), London, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Electronic Visualisation and the Arts (EVA 2012)
            EVA
            London, UK
            10 - 12 July 2012
            Electronic Workshops in Computing (eWiC)
            Electronic Visualisation and the Arts
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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