Creating Magic on Mobile

Abstract

The cultural heritage sector has too often focussed on the delivery of greater amounts of information via mobile, rather than using the affordances of the technology and stories behind the content to create rich experiences. This paper will look at a project that attempted to go beyond the usual gallery guide and break out of the museum itself to create an innovative, playful and even magical experience on mobile.

Magic in Modern London was conceived by Amblr and Wellcome Collection, and inspired by an exhibition that brought together five hundred amulets originally collected by Edward Lovett in London at the beginning of the Twentieth century. The exhibition itself, by Felicity Powell, was an artistic interpretation of and reaction to the amulets themselves, but those amulets also suggested a different approach. Since Edward Lovett had recorded stories about many of them in his book, Magic in Modern London, they also had both narrative and location. This indicated a project that would resite the amulets and their stories back into their original place of collection, and the natural platform to achieve this was on mobile, using GPS.

Contributors

Martha Henson

Alex Butterworth

Danny Birchall

Conference

Publication date: July 2013

Publication date (Print): July 2013

Pages: 1-8

Affiliations

Freelance

London

Amblr

Oxford

Wellcome Collection

London

Article

DOI: 10.14236/ewic/EVA2013.1

Copyright statement: © Martha Henson et al. Published by BCS Learning and Development Ltd. Electronic Visualisation and the Arts (EVA 2013), London, UK

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Electronic Visualisation and the Arts (EVA 2013)

Conference acronym: EVA

Conference number:

Conference location: London, UK

Conference date: 29 - 31 July 2013

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Electronic Visualisation and the Arts (EVA 2013)

Product

Product Information: 1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/EVA2013.1

Self URI (journal page): https://ewic.bcs.org/

Categories

Series title: Electronic Workshops in Computing