The Sharypic PhotoWall at the Royal Ontario Museum: An experiment in real-time crowdsourcing

The Royal Ontario Museum’s (ROM) Friday Night Live events are always busy on social media platforms, and last fall the museum was interested in finding a way to display crowdsourced photos in real time. As social media is the main promotional driver of these events we were interested in making the onsite social media experience more engaging and more visual than by using traditional twitter walls. Sharypic’s service was ideal for this purpose and this collaboration is the first of its kind in the cultural sector, on this scale.