‘Findability’: A Central Issue for Quality Media in a Networked World

‘If Silicon Valley’s best minds succeed, their software will not only be listening, it will be understanding and anticipating’ (Garside 2014). In January, 2014, Google acquired ‘Deep Mind’, a UK start up based in London, for £400 million. Deep Mind specialises in machine learning, advanced algorithms, and systems neuroscience, therefore the company is a natural partner for the global media and information-delivering giant. It appears that Google will soon be augmenting its current model of returning content based on users’ previous searches, augmented with paid-for marketing messages, by incorporating enhanced intelligence into its existing search engine ‘Hummingbird’.