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      Tools for Designing Experience: Repurposing Design Resources for the Emerging Experience Economy

      Electronic Visualisation and the Arts (EVA 2017) (EVA)

      Electronic Visualisation and the Arts

      11 – 13 July 2017

      Digital media design, Experience design, Interdisciplinary practice, Planning tools, User-centred design

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          The creative industries are following the trend exhibited in other fields of economic activity by increasingly focussing on selling ‘experiences’ rather than ‘objects’. Typically, this shift results in immersive products which include elements such as narrative, space, media and/or performance within an overall presentation characterised by audience agency and an aim of sense-making.

          Experience Design, the planning and production of these experience-centred, immersive productions, is a new and essentially interdisciplinary academic field meaning that almost all current practitioners originally trained in a different (albeit related) single area (e.g., architecture, theatre, UI design, etc.) and have developed their interdisciplinary expertise through a process of individual research, experience and reflection. This necessarily limits the availability of suitably skilled practitioners and there is a growing sense that appropriate training needs to be developed to support the continued expansion of the sector.

          This paper aims to support this pedagogical development process by examining a range of planning processes and tools used the disciplines which contribute to experience design together with recently developed tools from the experience economy. Suggestions of ways existing tools might be extended to accommodate the wider range of media and contexts typically encountered in an experience production are presented. An ‘experience model’ is proposed to support the analysis and identification of key elements of immersive experiences and the paper concludes with a provisional identification of a core set of key design tools and techniques which experience designers might employ across the range of current immersive practice.

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          Most cited references 45

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          The dialectics of sketching

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            Describing the creative design process by the integration of engineering design and cognitive psychology literature

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              From user-centered to participatory design approaches


                Author and article information

                July 2017
                July 2017
                : 219-226
                University of Hertfordshire

                © Willcock. Published by BCS Learning and Development Ltd. Proceedings of EVA London 2017, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit

                Electronic Visualisation and the Arts (EVA 2017)
                London, UK
                11 – 13 July 2017
                Electronic Workshops in Computing (eWiC)
                Electronic Visualisation and the Arts
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page):
                Electronic Workshops in Computing


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