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Review of Chinese Social Media Platforms Focusing on WeChat and Weibo: Digital curating and cultural promotions

Electronic Visualisation and the Arts (EVA)

Electronic Visualisation and the Arts

9 - 13 July 2018

WeChat, Weibo, Perseveration, Interaction, Soft power

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      Abstract

      The growing scope of technological development and the extent of the specific application of new media in the museum sector are now intrinsic to their promotion, application and operation. Social media, with its large and diverse user group demographics, is an ideal place to disseminate exhibition collections and knowledge worldwide. Many museums now utilise social media by registering on Facebook, Twitter and YouTube to share information, interact with visitors and share educational content. Museums further promote their collections by applying shared Creative Commons licensing to images of exhibitions and objects in their collections on websites like Flickr and Pinterest. In China, WeChat and Sina Weibo are the largest social media platforms. This paper will first introduce the current developmental state of digital curation and social media in China. It will analyse Weibo, how art and culture are administered in China as a state function, and how social media is involved. It will then use a case study on the use of exhibitions as part of a WeChat blog strategy. Finally, this paper will seek to propose how soft power and cultural diplomacy can extend within China in the digital age.

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      Digitalism: The New Realism?

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        The Work of Art in the Age of Mechanical Reproduction

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          Statistical Report on Internet Development in China, China Internet Network Information Centre

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            Author and article information

            Affiliations
            King’s College London

            The Strand, London WC2R 2LS, UK
            Contributors
            Conference
            July 2018
            July 2018
            : 32-38
            10.14236/ewic/EVA2018.6
            © Bao. Published by BCS Learning and Development Ltd. Proceedings of EVA London 2018, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Electronic Visualisation and the Arts
            EVA
            London, UK
            9 - 13 July 2018
            Electronic Workshops in Computing (eWiC)
            Electronic Visualisation and the Arts
            Product
            Product Information: 1477-9358 BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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