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      Review of Chinese Social Media Platforms Focusing on WeChat and Weibo: Digital curating and cultural promotions

      Electronic Visualisation and the Arts (EVA)

      Electronic Visualisation and the Arts

      9 - 13 July 2018

      WeChat, Weibo, Perseveration, Interaction, Soft power

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          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          The growing scope of technological development and the extent of the specific application of new media in the museum sector are now intrinsic to their promotion, application and operation. Social media, with its large and diverse user group demographics, is an ideal place to disseminate exhibition collections and knowledge worldwide. Many museums now utilise social media by registering on Facebook, Twitter and YouTube to share information, interact with visitors and share educational content. Museums further promote their collections by applying shared Creative Commons licensing to images of exhibitions and objects in their collections on websites like Flickr and Pinterest. In China, WeChat and Sina Weibo are the largest social media platforms. This paper will first introduce the current developmental state of digital curation and social media in China. It will analyse Weibo, how art and culture are administered in China as a state function, and how social media is involved. It will then use a case study on the use of exhibitions as part of a WeChat blog strategy. Finally, this paper will seek to propose how soft power and cultural diplomacy can extend within China in the digital age.

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          Digitalism: The New Realism?

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                Author and article information

                Contributors
                Conference
                July 2018
                July 2018
                : 32-38
                Affiliations
                King’s College London

                The Strand, London WC2R 2LS, UK
                10.14236/ewic/EVA2018.6
                © Bao. Published by BCS Learning and Development Ltd. Proceedings of EVA London 2018, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Electronic Visualisation and the Arts
                EVA
                London, UK
                9 - 13 July 2018
                Electronic Workshops in Computing (eWiC)
                Electronic Visualisation and the Arts
                Product
                Product Information: 1477-9358 BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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