The growing scope of technological development and the extent of the specific application of new media in the museum sector are now intrinsic to their promotion, application and operation. Social media, with its large and diverse user group demographics, is an ideal place to disseminate exhibition collections and knowledge worldwide. Many museums now utilise social media by registering on Facebook, Twitter and YouTube to share information, interact with visitors and share educational content. Museums further promote their collections by applying shared Creative Commons licensing to images of exhibitions and objects in their collections on websites like Flickr and Pinterest. In China, WeChat and Sina Weibo are the largest social media platforms. This paper will first introduce the current developmental state of digital curation and social media in China. It will analyse Weibo, how art and culture are administered in China as a state function, and how social media is involved. It will then use a case study on the use of exhibitions as part of a WeChat blog strategy. Finally, this paper will seek to propose how soft power and cultural diplomacy can extend within China in the digital age.