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      Augmenting the Power of Artwork Through a Virtual Reality Partnered Piece

      Proceedings of EVA London 2019 (EVA 2019)
      Electronic Visualisation and the Arts
      8 - 11 July 2019
      Virtual reality, Augmented reality, Artist, Gallery, Exhibition, Collaboration, Virtualrealism, CGI


            This paper seeks to challenge the existing state of ‘augmented reality’ within the visual arts. Currently the majority of augmented reality applications are little more than gimmicks viewed through a mobile phone or tablet. The augmentation is generally limited by the hardware restrictions, and even when using high end equipment such as the Microsoft HoloLens the reduced field of digital overlay leads to a weakened immersive experience. Working alongside various artists and Anise Gallery A-VR have pioneered the ‘partnered piece’ concept through the creation of bespoke curated VR (Virtual Reality) experiences which accompany the original physical artwork. The VR pieces themselves can exist as standalone experiences but when viewed alongside related artwork they increase the power of the whole tremendously. Focussing on a number of example projects this paper charts our investigations into producing the most immersive additive experience to physical artwork. The implementation of such a virtual reality partnered piece has influenced and refined the language of our VR production. The strength of the immersive experience often having profound emotional effects on the viewers and demonstrates the power of a truly ‘augmented’ creative experience.


            Author and article information

            July 2019
            July 2019
            : 206-211
            [0001]AVR London

            13a Shad Thames

            London SE1 2PU, UK

            13a Shad Thames

            London SE1 2PU, UK
            © Robson et al. Published by BCS Learning and Development Ltd. Proceedings of EVA London 2019, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of EVA London 2019
            EVA 2019
            London, UK
            8 - 11 July 2019
            Electronic Workshops in Computing (eWiC)
            Electronic Visualisation and the Arts

            1477-9358 BCS Learning & Development

            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/EVA2019.39
            Self URI (journal page): https://ewic.bcs.org/
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Virtualrealism,Gallery,Collaboration,CGI,Virtual reality,Augmented reality,Artist,Exhibition


            1. A-VR/Anise Gallery: Gallery in a Box 2018 London Art Fair January 2018

            2. A-VR 2018 Scents of Shad Thames Anise Gallery London 2-23 June 2018

            3. A-VR 2017 Stow Away Hotel in Room Scale VR The Artworks Elephant London 5-7 Dec 2017

            4. AVR London/Epic Games 2015 Virtualrealism Anise Gallery London 1-20 June 2015

            5. 2017 Thresholds Somerset House London 17 May-11 June 2017

            6. 2017 Early Paintings and Drawings Serpentine Sackler Gallery London 8 December 2016 12 February 2017

            7. I Saw It Whole Anise Gallery London September 2016

            8. 2018 An Examination of the Social and Experiential Impact of Virtual Reality in the Art Gallery forthcoming

            9. 2018 In-Limbo Tate Modern London 11-16 December 2018


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