Augmenting the Power of Artwork Through a Virtual Reality Partnered Piece

This paper seeks to challenge the existing state of ‘augmented reality’ within the visual arts. Currently the majority of augmented reality applications are little more than gimmicks viewed through a mobile phone or tablet. The augmentation is generally limited by the hardware restrictions, and even when using high end equipment such as the Microsoft HoloLens the reduced field of digital overlay leads to a weakened immersive experience. Working alongside various artists and Anise Gallery A-VR have pioneered the ‘partnered piece’ concept through the creation of bespoke curated VR (Virtual Reality) experiences which accompany the original physical artwork. The VR pieces themselves can exist as standalone experiences but when viewed alongside related artwork they increase the power of the whole tremendously. Focussing on a number of example projects this paper charts our investigations into producing the most immersive additive experience to physical artwork. The implementation of such a virtual reality partnered piece has influenced and refined the language of our VR production. The strength of the immersive experience often having profound emotional effects on the viewers and demonstrates the power of a truly ‘augmented’ creative experience.

Content

Author and article information

Contributors

Joseph Robson

Felix Dodd

Conference

Publication date: July 2019

Publication date (Print): July 2019

Pages: 206-211

Affiliations

[0001]AVR London

13a Shad Thames

London SE1 2PU, UK

[0002]A-VR

13a Shad Thames

London SE1 2PU, UK

Article

DOI: 10.14236/ewic/EVA2019.39

SO-VID: 6940545e-3aba-4e71-9001-094204713639

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of EVA London 2019

Conference acronym: EVA 2019

Conference number:

Conference location: London, UK

Conference date: 8 - 11 July 2019

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Electronic Visualisation and the Arts

History

Product

1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/EVA2019.39

Self URI (journal page): https://ewic.bcs.org/

REFERENCES

A-VR/Anise Gallery: Gallery in a Box 2018 London Art Fair January 2018
A-VR 2018 Scents of Shad Thames Anise Gallery London 2-23 June 2018
A-VR 2017 Stow Away Hotel in Room Scale VR The Artworks Elephant London 5-7 Dec 2017
AVR London/Epic Games 2015 Virtualrealism Anise Gallery London 1-20 June 2015
M. Collishaw 2017 Thresholds Somerset House London 17 May-11 June 2017
Z. Hadid 2017 Early Paintings and Drawings Serpentine Sackler Gallery London 8 December 2016 12 February 2017
S. Mueller I Saw It Whole Anise Gallery London September 2016
E. Parker 2018 An Examination of the Social and Experiential Impact of Virtual Reality in the Art Gallery forthcoming
J. L. Scarso 2018 In-Limbo Tate Modern London 11-16 December 2018

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[1] A-VR/Anise Gallery: Gallery in a Box 2018 London Art Fair January 2018

[2] A-VR 2018 Scents of Shad Thames Anise Gallery London 2-23 June 2018

[3] A-VR 2017 Stow Away Hotel in Room Scale VR The Artworks Elephant London 5-7 Dec 2017

[4] AVR London/Epic Games 2015 Virtualrealism Anise Gallery London 1-20 June 2015

[5] M. Collishaw 2017 Thresholds Somerset House London 17 May-11 June 2017

[6] Z. Hadid 2017 Early Paintings and Drawings Serpentine Sackler Gallery London 8 December 2016 12 February 2017

[7] S. Mueller I Saw It Whole Anise Gallery London September 2016

[8] E. Parker 2018 An Examination of the Social and Experiential Impact of Virtual Reality in the Art Gallery forthcoming

[9] J. L. Scarso 2018 In-Limbo Tate Modern London 11-16 December 2018

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