The development of the images and imagery has taken a long journey from Renaissance painting. As technology has helped it develop, it changed in how it relates to us and how we relate to it. Imagery has moved from presenting allegorical stories to viewers to interacting with us in physical space. This paper presents an interpretation of these changes from a perspective of how media art has developed. It looks at how it has stopped talking to us and turned into a system that brings us face-to-face with Otherness. After laying out its theoretical grounding the paper goes on to analyse the work Post Box Cinema to see how it exemplifies these ideas.