‘Weiguan’ is a cultural phenomenon that involves drawing a crowd to observe a problematic event or issue, while not becoming involved. In this paper, we examine online Weiguan as the expression of China’s collective consciousness captured in a moment that is emotionally mobilised by a collective chattering. We argue that it involves judgements, cognition solutions, blame, and actions, even when under media state political censorship, but crucially never forming into organising solutions, outside collective actions, or protest responses. We also consider online Weiguan in the context of citizen journalism (eyewitness reporting, and independent investigation initiated by public citizens) combined with emotional structure, exploring the mobilization of an emotional medium of collective memories and collective action in the public sphere.
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