This paper discusses the use of the social media platform Weibo in China, particularly regarding activism. It includes consideration of political and social expression on Weibo, both textual and visual, in the public sphere. Areas of discussion include how emotion affects the distribution of information, how platform profit is generated in the digital economy, and how attempts to harness public emotion to promote social agendas, including the suppression of dissenting opinions, are complex and nuanced. The differences between the West and China highlight both confrontational and non-confrontational methods for activism, especially where censorship is in force.
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