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      Identifying Web Usability Problems from Eye-Tracking Data

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      Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK (HCI)

      British HCI Group Annual Conference

      3 - 7 September 2007

      Eye-tracking, user testing, usability problems

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          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Eye-tracking research is increasingly used to supplement usability tests in both commercial and academic practice. However, while there has been research into links between eyetracking metrics and usability problems, this has so far fallen short of establishing a general correlation scheme between the two. Consequently, practitioners are left to make subjective judgements when interpreting eye-tracking data. We address the lack of general guidance by proposing an initial correlation scheme based on data from an exploratory study which aimed to find a wide range of possible correlations between usability problems and eye-tracking patterns. User testing of two websites was conducted and a set of diverse usability problems was extracted from the data; these were then analysed and some were correlated with users’ eye-tracking patterns. In addition to this initial correlation scheme, a further finding from this study is that usability problems are connected to not just a single eyetracking pattern, but to a specific sequence of patterns. This sequence of patterns seems to arise from different coping strategies that users develop when a problem is experienced.

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          Computer interface evaluation using eye movements: methods and constructs

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            Evaluation of eye gaze interaction

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              Eye tracking in web search tasks

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                Author and article information

                Contributors
                Conference
                September 2007
                September 2007
                : 1-10
                Affiliations
                Centre for HCI Design

                City University

                London EC1V 0HB
                Article
                10.14236/ewic/HCI2007.12
                © Claudia Ehmke et al. Published by BCS Learning and Development Ltd. Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK
                HCI
                21
                Lancaster, UK
                3 - 7 September 2007
                Electronic Workshops in Computing (eWiC)
                British HCI Group Annual Conference
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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