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      Using Personas Effectively

      Published
      proceedings-article
      Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK (HCI)
      British HCI Group Annual Conference
      3 - 7 September 2007
      Personas, Empathy, Design Methodology
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            Abstract

            Personas are a powerful design and communication tool to help all those involved in the creation of interactive systems to better focus their efforts on their users. A persona is a fictional character made to represent an archetypal user, and is best derived from field research. They help direct design, and communicate both to marketing and engineering teams.

            Content

            Author and article information

            Contributors
            Conference
            September 2007
            September 2007
            : 1
            Affiliations
            [0001]SurfaceEffect

            18a Castle Park

            Lancaster, UK

            +44 (0)1524 39145
            Article
            10.14236/ewic/HCI2007.84
            fb54b0d5-b545-49cd-8c56-da9ceb439057
            © Peter Bagnall. Published by BCS Learning and Development Ltd. Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK
            HCI
            21
            Lancaster, UK
            3 - 7 September 2007
            Electronic Workshops in Computing (eWiC)
            British HCI Group Annual Conference
            History
            Product

            1477-9358 BCS Learning & Development

            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2007.84
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Empathy,Personas,Design Methodology

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