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      Using Personas Effectively

      Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK (HCI)

      British HCI Group Annual Conference

      3 - 7 September 2007

      Personas, Empathy, Design Methodology

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          Abstract

          Personas are a powerful design and communication tool to help all those involved in the creation of interactive systems to better focus their efforts on their users. A persona is a fictional character made to represent an archetypal user, and is best derived from field research. They help direct design, and communicate both to marketing and engineering teams.

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          Author and article information

          Contributors
          Conference
          September 2007
          September 2007
          : 1
          Affiliations
          SurfaceEffect

          18a Castle Park

          Lancaster, UK

          +44 (0)1524 39145
          Article
          10.14236/ewic/HCI2007.84
          © Peter Bagnall. Published by BCS Learning and Development Ltd. Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          Proceedings of HCI 2007 The 21st British HCI Group Annual Conference University of Lancaster, UK
          HCI
          21
          Lancaster, UK
          3 - 7 September 2007
          Electronic Workshops in Computing (eWiC)
          British HCI Group Annual Conference
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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