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      Cultural Dimensions for User Experience: Cross-Country and Cross-Product Analysis of Users’ Cultural Characteristics

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      People and Computers XXII Culture, Creativity, Interaction (HCI)

      Computers XXII Culture, Creativity, Interaction

      1 - 5 September 2008

      Culture, Cultural dimensions, User experience

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          Abstract

          The quality of user experience is intricately related to the users’ cultural characteristics. However, not many studies have dealt with important cultural characteristics which are closely related to user experience. The main goals of this study are to identify important cultural dimensions that are closely related to the user experience of consumer electronic products and to measure them in different countries with different products. Contextual inquiries and online surveys were conducted in four different countries: the United States, Germany, Russia, and Korea. The study was participated by users of four different consumer electronic products: cellular phones, MP3 players, LCD-TVs, and refrigerators. The study identified ten cultural dimensions that were important to the user experience of consumer electronics. The cultural dimensions were also found to vary across the four different countries and four different products. This paper concludes with a discussion of the study’s implications and its limitations.

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          Author and article information

          Contributors
          Conference
          September 2008
          September 2008
          : 3-12
          Affiliations
          HCI Lab, Yonsei University

          Seoul 120-749, Korea

          822-2123-2528, Country code: 82
          UDS Group, Samsung Electronics

          Seoul 100-130, Korea

          822-750-9261, Country code: 82
          Article
          10.14236/ewic/HCI2008.1
          © Inseong Lee et al. Published by BCS Learning and Development Ltd. People and Computers XXII Culture, Creativity, Interaction

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          People and Computers XXII Culture, Creativity, Interaction
          HCI
          22
          Conference Liverpool John Moores University, UK.
          1 - 5 September 2008
          Electronic Workshops in Computing (eWiC)
          Computers XXII Culture, Creativity, Interaction
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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