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      An Eye Tracking Study of How Font Size and Type Influence Online Reading

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      People and Computers XXII Culture, Creativity, Interaction (HCI)

      Computers XXII Culture, Creativity, Interaction

      1 - 5 September 2008

      Eye tracking, typography, font size, font type, reading

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          Abstract

          In order to maximize online reading performance and comprehension, how should a designer choose typographical variables such as font size and font type? This paper presents an eye tracking study of how font size and font type affect online reading. In a between-subjects design, we collected data from 82 subjects reading stories formatted in a variety of point sizes, san serif, and serif fonts. Reading statistics such as reading speed were computed, and post-tests of comprehension were recorded. For smaller font sizes, fixation durations are significantly longer, resulting in slower reading – but not significantly slower. While there were no significant differences in serif vs. san serif fonts, serif reading was slightly faster. Significant eye tracking differences were found for demographic variables such as age group and whether English is the subject’s first language.

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          Author and article information

          Contributors
          Conference
          September 2008
          September 2008
          : 15-18
          Affiliations
          IBM Almaden Research Center

          650 Harry Road

          San Jose, CA 95129 USA
          Google

          1600 Amphitheatre Parkway

          Mountain View, CA 94043 USA
          IBM Center for Advanced Learning

          20 Old Post Road

          Armonk, NY 10504 USA
          Article
          10.14236/ewic/HCI2008.23
          © David Beymer et al. Published by BCS Learning and Development Ltd. People and Computers XXII Culture, Creativity, Interaction

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          People and Computers XXII Culture, Creativity, Interaction
          HCI
          22
          Conference Liverpool John Moores University, UK.
          1 - 5 September 2008
          Electronic Workshops in Computing (eWiC)
          Computers XXII Culture, Creativity, Interaction
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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