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      Using Personas Effectively

      proceedings-article

      People and Computers XXII Culture, Creativity, Interaction (HCI)

      Computers XXII Culture, Creativity, Interaction

      1 - 5 September 2008

      Interaction Design, Persona, Empathy, User Research

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            Abstract

            Personas are a powerful design and communication tool to help all those involved in the creation of interactive systems to better focus their efforts on their users. A persona is a fictional character made to represent an archetypal user, and is best derived from field research. They help direct design, and clearly communicate that design to both to marketing and engineering teams.

            Content

            Author and article information

            Contributors
            Conference
            September 2008
            September 2008
            : 215-216
            Affiliations
            [0001]SurfaceEffect

            18a Castle Park

            Lancaster

            +44 (0)1524 39145
            Article
            10.14236/ewic/HCI2008.82
            27c27b6b-0660-45b3-9a5c-601fd857cb04
            © Peter Bagnall. Published by BCS Learning and Development Ltd. People and Computers XXII Culture, Creativity, Interaction

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            People and Computers XXII Culture, Creativity, Interaction
            HCI
            22
            Conference Liverpool John Moores University, UK.
            1 - 5 September 2008
            Electronic Workshops in Computing (eWiC)
            Computers XXII Culture, Creativity, Interaction
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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