Using Personas Effectively

Personas are a powerful design and communication tool to help all those involved in the creation of interactive systems to better focus their efforts on their users. A persona is a fictional character made to represent an archetypal user, and is best derived from field research. They help direct design, and clearly communicate that design to both to marketing and engineering teams.

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Author and article information

Contributors

Peter Bagnall

Conference

Publication date: September 2008

Publication date (Print): September 2008

Pages: 215-216

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[0001]SurfaceEffect

18a Castle Park

Lancaster

+44 (0)1524 39145

Article

DOI: 10.14236/ewic/HCI2008.82

SO-VID: 27c27b6b-0660-45b3-9a5c-601fd857cb04

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: People and Computers XXII Culture, Creativity, Interaction

Conference acronym: HCI

Conference number: 22

Conference location: Conference Liverpool John Moores University, UK.

Conference date: 1 - 5 September 2008

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Computers XXII Culture, Creativity, Interaction

History

Product

1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2008.82

Self URI (journal page): https://ewic.bcs.org/

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Using Personas Effectively

Abstract