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      Dramaturgical Capitalization of Positive Emotions: The Answer for Facebook Success?

      Author(s): 1 , 1 , 2 , 1

      Publication date (Print):

      Conference name: People and Computers XXIII Celebrating People and Technology (HCI)

      Conference theme: Computers XXIII Celebrating People and Technology

      Conference date: 1 - 5 September 2009

      Keywords: user experience, positive emotions, Facebook social networking site, diary study, memorable experiences, experience design

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          Abstract

          Although user behavior in the popular Facebook social network site has been intensely investigated since the site came live in 2004, we know little about users’ emotions and values weaved in the fabric of their interactions. We report on a diary study for collecting daily accounts of users’ most memorable Facebook experiences. Outcomes emphasize the distinction between public and private presentation together with user motivation for engaging in these roles. Findings outline the role of impression management in the capitalization of positive emotions: a process through which people derive associated benefits from sharing them. Outcomes also suggest that at their heart, people’s most memorable experiences with Facebook are all about positive emotions, in particular those concerned with connectedness and entertainment. Finally, we discuss the implications of these findings for experience design and propose design tactics and guidelines integrated into a framework for designing for connectedness and entertainment.

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          Most cited references 7

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          The role of positive emotions in positive psychology. The broaden-and-build theory of positive emotions.

           B Fredrickson (2001)
          In this article, the author describes a new theoretical perspective on positive emotions and situates this new perspective within the emerging field of positive psychology. The broaden-and-build theory posits that experiences of positive emotions broaden people's momentary thought-action repertoires, which in turn serves to build their enduring personal resources, ranging from physical and intellectual resources to social and psychological resources. Preliminary empirical evidence supporting the broaden-and-build theory is reviewed, and open empirical questions that remain to be tested are identified. The theory and findings suggest that the capacity to experience positive emotions may be a fundamental human strength central to the study of human flourishing.
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            Emotion Work, Feeling Rules, and Social Structure

             Arlie Hochschild (1979)
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              Positive affect and the other side of coping.

               S Folkman,  J Moskowitz (2000)
              Although research on coping over the past 30 years has produced convergent evidence about the functions of coping and the factors that influence it, psychologists still have a great deal to learn about how coping mechanisms affect diverse outcomes. One of the reasons more progress has not been made is the almost exclusive focus on negative outcomes in the stress process. Coping theory and research need to consider positive outcomes as well. The authors focus on one such outcome, positive affect, and review findings about the co-occurrence of positive affect with negative affect during chronic stress, the adaptive functions of positive affect during chronic stress, and a special class of meaning-based coping processes that support positive affect during chronic stress.
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                Author and article information

                Contributors
                Corina Sas
                Alan Dix
                Jennefer Hart
                Ronghui Su
                Conference
                Publication date: September 2009
                Publication date (Print): September 2009
                Pages: 120-129
                Affiliations
                [ 1 ]Computing Department

                Lancaster University, LA1 4WA, UK
                [ 2 ]Psychology Department

                Lancaster University, LA1 4WA, UK
                Article
                DOI: 10.14236/ewic/HCI2009.14
                Copyright statement: © Corina Sas et al. Published by BCS Learning and Development Ltd. People and Computers XXIII Celebrating People and Technology, Churchill College Cambridge, UK
                License:

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Conference name: People and Computers XXIII Celebrating People and Technology
                Conference acronym: HCI
                Conference number:
                Conference location: Churchill College Cambridge, UK
                Conference date: 1 - 5 September 2009
                Conference sponsor: Electronic Workshops in Computing (eWiC)
                Conference theme: Computers XXIII Celebrating People and Technology
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Series title: Electronic Workshops in Computing

                Data availability:

                ScienceOpen disciplines: Applied computer science, Computer science, Security & Cryptology, Graphics & Multimedia design, General computer science, Human-computer-interaction

                Keywords: user experience, positive emotions, Facebook social networking site, diary study, memorable experiences, experience design

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