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Dramaturgical Capitalization of Positive Emotions: The Answer for Facebook Success?

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People and Computers XXIII Celebrating People and Technology (HCI)

Computers XXIII Celebrating People and Technology

1 - 5 September 2009

user experience, positive emotions, Facebook social networking site, diary study, memorable experiences, experience design

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      Abstract

      Although user behavior in the popular Facebook social network site has been intensely investigated since the site came live in 2004, we know little about users’ emotions and values weaved in the fabric of their interactions. We report on a diary study for collecting daily accounts of users’ most memorable Facebook experiences. Outcomes emphasize the distinction between public and private presentation together with user motivation for engaging in these roles. Findings outline the role of impression management in the capitalization of positive emotions: a process through which people derive associated benefits from sharing them. Outcomes also suggest that at their heart, people’s most memorable experiences with Facebook are all about positive emotions, in particular those concerned with connectedness and entertainment. Finally, we discuss the implications of these findings for experience design and propose design tactics and guidelines integrated into a framework for designing for connectedness and entertainment.

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      Most cited references 9

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      The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites

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        The role of positive emotions in positive psychology. The broaden-and-build theory of positive emotions.

         B Fredrickson (2001)
        In this article, the author describes a new theoretical perspective on positive emotions and situates this new perspective within the emerging field of positive psychology. The broaden-and-build theory posits that experiences of positive emotions broaden people's momentary thought-action repertoires, which in turn serves to build their enduring personal resources, ranging from physical and intellectual resources to social and psychological resources. Preliminary empirical evidence supporting the broaden-and-build theory is reviewed, and open empirical questions that remain to be tested are identified. The theory and findings suggest that the capacity to experience positive emotions may be a fundamental human strength central to the study of human flourishing.
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          Emotion Work, Feeling Rules, and Social Structure

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            Author and article information

            Affiliations
            [ 1 ]Computing Department

            Lancaster University, LA1 4WA, UK
            [ 2 ]Psychology Department

            Lancaster University, LA1 4WA, UK
            Contributors
            Conference
            September 2009
            September 2009
            : 120-129
            10.14236/ewic/HCI2009.14
            © Corina Sas et al. Published by BCS Learning and Development Ltd. People and Computers XXIII Celebrating People and Technology, Churchill College Cambridge, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            People and Computers XXIII Celebrating People and Technology
            HCI
            Churchill College Cambridge, UK
            1 - 5 September 2009
            Electronic Workshops in Computing (eWiC)
            Computers XXIII Celebrating People and Technology
            Product
            Product Information: 1477-9358 BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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