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      Dramaturgical Capitalization of Positive Emotions: The Answer for Facebook Success?

      proceedings-article

      1 , 1 , 2 , 1

      People and Computers XXIII Celebrating People and Technology (HCI)

      Computers XXIII Celebrating People and Technology

      1 - 5 September 2009

      user experience, positive emotions, Facebook social networking site, diary study, memorable experiences, experience design

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            Abstract

            Although user behavior in the popular Facebook social network site has been intensely investigated since the site came live in 2004, we know little about users’ emotions and values weaved in the fabric of their interactions. We report on a diary study for collecting daily accounts of users’ most memorable Facebook experiences. Outcomes emphasize the distinction between public and private presentation together with user motivation for engaging in these roles. Findings outline the role of impression management in the capitalization of positive emotions: a process through which people derive associated benefits from sharing them. Outcomes also suggest that at their heart, people’s most memorable experiences with Facebook are all about positive emotions, in particular those concerned with connectedness and entertainment. Finally, we discuss the implications of these findings for experience design and propose design tactics and guidelines integrated into a framework for designing for connectedness and entertainment.

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            Author and article information

            Contributors
            Conference
            September 2009
            September 2009
            : 120-129
            Affiliations
            [ 1 ]Computing Department

            Lancaster University, LA1 4WA, UK
            [ 2 ]Psychology Department

            Lancaster University, LA1 4WA, UK
            Article
            10.14236/ewic/HCI2009.14
            c572b0d7-c427-419e-b641-2a58b1960ff0
            © Corina Sas et al. Published by BCS Learning and Development Ltd. People and Computers XXIII Celebrating People and Technology, Churchill College Cambridge, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            People and Computers XXIII Celebrating People and Technology
            HCI
            Churchill College Cambridge, UK
            1 - 5 September 2009
            Electronic Workshops in Computing (eWiC)
            Computers XXIII Celebrating People and Technology
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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