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Analogies in Design Decision-Making

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People and Computers XXIII Celebrating People and Technology (HCI)

Computers XXIII Celebrating People and Technology

1 - 5 September 2009

Design Decision Making, Naturalistic Decision Making, Recognition-Primed Decision Making, Interaction Design

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      Abstract

      Design is becoming the decisive factor in whether a product is a commercial success, like Windows XP, or a critical failure, like Microsoft Bob. To leverage this factor we need to have a greater understanding of the cognitive processes behind Interaction Design. While there are a wide array of disciplines that fall under the umbrella of design, there are several cognitive processes that are common to all strata of design. Decision Making has been identified as an important factor in the design process but remains woefully under-explored. This paper aims to understand Design Decision-making (DDM) in the light of more recent developments in the wider decisionmaking field. Two studies were conducted, consisting of an initial theoretical thematic analysis to update the outdated models of design decision-making, and a follow-up quantitative study to validate the findings of the first study. Results indicate that while the current models of DDM do well to explain elements of the decision-making process they do not account for such things as the persistence of analogies across all stages of the decision-making process.

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      Author and article information

      Affiliations
      UCL Interaction Centre

      UCL, Gower Street

      London, WC1E 6BT

      +44 (0)20 7679 0683
      UCL Interaction Centre

      UCL, Gower Street

      London, WC1E 6BT

      +44 (0)20 7679 0688
      UCL Interaction Centre

      UCL, Gower Street

      London, WC1E 6BT

      +44 (0)20 7679 0687
      Contributors
      Conference
      September 2009
      September 2009
      : 140-148
      10.14236/ewic/HCI2009.16
      © Stephen T. Hassard et al. Published by BCS Learning and Development Ltd. People and Computers XXIII Celebrating People and Technology, Churchill College Cambridge, UK

      This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

      People and Computers XXIII Celebrating People and Technology
      HCI
      Churchill College Cambridge, UK
      1 - 5 September 2009
      Electronic Workshops in Computing (eWiC)
      Computers XXIII Celebrating People and Technology
      Product
      Product Information: 1477-9358 BCS Learning & Development
      Self URI (journal page): https://ewic.bcs.org/
      Categories
      Electronic Workshops in Computing

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