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      Triggering Trust: To What Extent Does the Question Influence the Answer When Evaluating the Perceived Importance of Trust Triggers?

      proceedings-article
      People and Computers XXIII Celebrating People and Technology (HCI)
      Computers XXIII Celebrating People and Technology
      1 - 5 September 2009
      Trust, trust trigger, evaluation, e-Commerce
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            Abstract

            Trust is a critical component of business to consumer (B2C) e- Commerce success. In the absence of typical environmental cues that consumers use to assess vendor trustworthiness in the offline retail context, online consumers often rely on trust triggers embedded within e-Commerce websites to contribute to the establishment of sufficient trust to make an online purchase. This paper presents and discusses the results of a series of studies which took an initial look at the extent to which the context or manner in which trust triggers are evaluated may exert influence on the perceived importance attributed to individual triggers. We hope that our investigations will help inform the evaluation approaches adopted to assess consumer trust.

            Content

            Author and article information

            Contributors
            Conference
            September 2009
            September 2009
            : 214-223
            Affiliations
            [0001]Aston University

            Birmingham, UK, B4 7ET

            +44 (0)121 204 3470
            Article
            10.14236/ewic/HCI2009.25
            68405fe0-6c32-413a-84af-70f63e041c55
            © Jo Lumsden. Published by BCS Learning and Development Ltd. People and Computers XXIII Celebrating People and Technology, Churchill College Cambridge, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            People and Computers XXIII Celebrating People and Technology
            HCI
            Churchill College Cambridge, UK
            1 - 5 September 2009
            Electronic Workshops in Computing (eWiC)
            Computers XXIII Celebrating People and Technology
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2009.25
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Trust,trust trigger,evaluation,e-Commerce

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