This paper presents the results of a study on the preference ranking of six layout principles (Cohesion, Economy, Regularity, Sequence, Symmetry, and Unity). Preference judgments were conducted using a forced-choice paired comparisons method. The findings of the present study indicate that, contrary to suggestions in previous literature, an interface was most preferred when it found that the layout principles of Symmetry and Cohesion were more influential than the other layout principles. Further research is needed to identify other aesthetics factors which might influence preferences, and establish appropriate design guidelines
Content
Author and article information
Contributors
Carolyn Salimun
Helen C. Purchase
David R. Simmons
Stephen Brewster
Conference
Publication date:
September
2010
Publication date
(Print):
September
2010
Pages: 81-87
Affiliations
[0001]Department of Computing Science,
University of Glasgow,
Glasgow G12 8QQ, United Kingdom
[0002]Department of Psychology
Aalto University and University of Helsinki
Glasgow G12 8QQ, United Kingdom