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      Acceptance of Mobile Technology in Hedonic Scenarios

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      Proceedings of HCI 2010 (HCI)

      Human Computer Interaction

      6 - 10 September 2010

      Mobile devices, technology acceptance, mobile content generation

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          Abstract

          This paper presents a novel acceptance model for scenarios in which people make use of mobile devices for leisure purposes. The use of mobile devices has such a dominant leisure component that user attitudes towards mobile adoption are strongly determined. Since hedonic aspects play a key role in mobile adoption, they are introduced through the constructs in the proposed Technology Acceptance Model (TAM). To validate the TAM, 79 teenagers took part in an outdoor event that aimed to foster creativity through the use of a mobile phone. Different features of the mobile phone were used by the teenagers to conduct interviews, communicate with peers, and orient themselves using the GPS, among other applications. The proposed TAM yielded successful results since a Principal Components Analysis (PCA) revealed that the constructs Perceived Usefulness, Perceived Ease of Use and Perceived Enjoyment determined Behavioural Intention, exhibiting a high variance of 60.2%. In addition, the explanatory power of the model reached R 2=61%, which is considered strong.

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          Most cited references 9

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          User Acceptance of Hedonic Information Systems

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            Application of Social Cognitive Theory to Training for Computer Skills

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              Technology acceptance model for wireless Internet

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                Author and article information

                Contributors
                Conference
                September 2010
                September 2010
                : 250-258
                Affiliations
                Universidad de Deusto, Mundaiz 50

                20012 Donostia, Spain
                Úbiqa, Alameda Mazarredo 35

                48009 Bilbao, Spain
                CICtourGUNE, Paseo Mikeletegi 56

                20009 Donostia, Spain
                Article
                10.14236/ewic/HCI2010.31
                © Marina Abad et al. Published by BCS Learning and Development Ltd. Proceedings of HCI 2010, University of Abertay, Dundee, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of HCI 2010
                HCI
                24
                University of Abertay, Dundee, UK
                6 - 10 September 2010
                Electronic Workshops in Computing (eWiC)
                Human Computer Interaction
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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