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      Acceptance of Mobile Technology in Hedonic Scenarios

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      Proceedings of HCI 2010 (HCI)

      Human Computer Interaction

      6 - 10 September 2010

      Mobile devices, technology acceptance, mobile content generation

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            Abstract

            This paper presents a novel acceptance model for scenarios in which people make use of mobile devices for leisure purposes. The use of mobile devices has such a dominant leisure component that user attitudes towards mobile adoption are strongly determined. Since hedonic aspects play a key role in mobile adoption, they are introduced through the constructs in the proposed Technology Acceptance Model (TAM). To validate the TAM, 79 teenagers took part in an outdoor event that aimed to foster creativity through the use of a mobile phone. Different features of the mobile phone were used by the teenagers to conduct interviews, communicate with peers, and orient themselves using the GPS, among other applications. The proposed TAM yielded successful results since a Principal Components Analysis (PCA) revealed that the constructs Perceived Usefulness, Perceived Ease of Use and Perceived Enjoyment determined Behavioural Intention, exhibiting a high variance of 60.2%. In addition, the explanatory power of the model reached R 2 =61%, which is considered strong.

            Content

            Author and article information

            Contributors
            Conference
            September 2010
            September 2010
            : 250-258
            Affiliations
            [0001]Universidad de Deusto, Mundaiz 50

            20012 Donostia, Spain
            [0002]Úbiqa, Alameda Mazarredo 35

            48009 Bilbao, Spain
            [0003]CICtourGUNE, Paseo Mikeletegi 56

            20009 Donostia, Spain
            Article
            10.14236/ewic/HCI2010.31
            9a871fdf-acbb-40a7-acda-622a36eeec5b
            © Marina Abad et al. Published by BCS Learning and Development Ltd. Proceedings of HCI 2010, University of Abertay, Dundee, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of HCI 2010
            HCI
            24
            University of Abertay, Dundee, UK
            6 - 10 September 2010
            Electronic Workshops in Computing (eWiC)
            Human Computer Interaction
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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