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      Measuring involvement with audio/video content

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      Proceedings of HCI 2010 (HCI)

      Human Computer Interaction

      6 - 10 September 2010

      Involvement, Factor Analysis, Audio/video Content, Questionnaire

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            Abstract

            The authors believe that involvement is one of the key cognitive mediating factors between content and viewing experience. A questionnaire to measure involvement with audio/video content was developed. Results showed that 25 questions are probably sufficient to cover the aspects of the construct. . Creating a valid and reliable questionnaire is not an easy process, but the process established in this paper can hopefully contribute to the creation of well-defined constructs, and valid and reliable measurements for these constructs.

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            Author and article information

            Contributors
            Conference
            September 2010
            September 2010
            : 319-327
            Affiliations
            [0001]Eindhoven University of Technology

            5600 MB Eindhoven, the Netherlands
            [0002]Philips Research Laboratories

            5656 AE Eindhoven, the Netherlands
            Article
            10.14236/ewic/HCI2010.37
            f3ec9060-c64c-470a-b341-bd1ccb7f64e2
            © Nele Van den Ende et al. Published by BCS Learning and Development Ltd. Proceedings of HCI 2010, University of Abertay, Dundee, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of HCI 2010
            HCI
            24
            University of Abertay, Dundee, UK
            6 - 10 September 2010
            Electronic Workshops in Computing (eWiC)
            Human Computer Interaction
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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