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      Online Persuasion for E-Commerce Websites

      Author(s): ,

      Publication date (Print):

      Conference name: Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014) (HCI)

      Conference theme: BCS Human Computer Interaction Conference (HCI 2014)

      Conference date: 9 - 12 September 2014

      Keywords: E-Commerce, Persuasive System Design, Persuasion Context, Design Principles

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          Abstract

          The persuasive design of e-commerce websites has been shown to support people with online purchases. Therefore, it is important to understand how persuasive applications are used and assimilated into e-commerce website designs. This paper demonstrates how the PSD model’s persuasive features could be used to build a bridge supporting the extraction and evaluation of persuasive features in such e-commerce websites; thus practically explaining how feature implementation can enhance website persuasiveness. To support a deeper understanding of persuasive e-commerce website design, this research, using the Persuasive Systems Design (PSD) model, identifies the distinct persuasive features currently assimilated in ten successful e-commerce websites. The results revealed extensive use of persuasive features; particularly features related to dialogue support, credibility support, and primary task support; thus highlighting weaknesses in the implementation of social support features. In conclusion we suggest possible ways for enhancing persuasive feature implementation via appropriate contextual examples and explanation.

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          Adoption of Electronic Health Records in the Presence of Privacy Concerns: The Elaboration Likelihood Model and Individual Persuasion

           Angst,  Agarwal (2009)
          Article 0 comments Cited 30 times – based on 0 reviews     Review now
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            A foundation for the study of behavior change support systems

             Harri Oinas-Kukkonen (2013)
            Article 0 comments Cited 28 times – based on 0 reviews     Review now
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              The Design with Intent Method: a design tool for influencing user behaviour.

               Dan Lockton,  David B. Harrison,  Neville Stanton (2010)
              Using product and system design to influence user behaviour offers potential for improving performance and reducing user error, yet little guidance is available at the concept generation stage for design teams briefed with influencing user behaviour. This article presents the Design with Intent Method, an innovation tool for designers working in this area, illustrated via application to an everyday human-technology interaction problem: reducing the likelihood of a customer leaving his or her card in an automatic teller machine. The example application results in a range of feasible design concepts which are comparable to existing developments in ATM design, demonstrating that the method has potential for development and application as part of a user-centred design process. Copyright (c) 2009 Elsevier Ltd. All rights reserved.
              Article 0 comments Cited 20 times – based on 0 reviews     Review now
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                Author and article information

                Contributors
                Muna M. Alhammad
                Stephen R. Gulliver
                Conference
                Publication date: September 2014
                Publication date (Print): September 2014
                Pages: 264-269
                Affiliations
                University of Reading, Henley Business School

                Whiteknights, Reading, UK
                Article
                DOI: 10.14236/ewic/HCI2014.42
                Copyright statement: © Muna M. Alhammad et al. Published by BCS Learning and Development Ltd. Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014), Southport, UK

                License:

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Conference name: Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014)
                Conference acronym: HCI
                Conference number: 28
                Conference location: Southport, UK
                Conference date: 9 - 12 September 2014
                Conference sponsor: Electronic Workshops in Computing (eWiC)
                Conference theme: BCS Human Computer Interaction Conference (HCI 2014)
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Series title: Electronic Workshops in Computing

                Data availability:

                ScienceOpen disciplines: Applied computer science, Computer science, Security & Cryptology, Graphics & Multimedia design, General computer science, Human-computer-interaction

                Keywords: Persuasion Context, Design Principles, E-Commerce, Persuasive System Design

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