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      Online Persuasion for E-Commerce Websites

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      Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014) (HCI)

      BCS Human Computer Interaction Conference (HCI 2014)

      9 - 12 September 2014

      E-Commerce, Persuasive System Design, Persuasion Context, Design Principles

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            Abstract

            The persuasive design of e-commerce websites has been shown to support people with online purchases. Therefore, it is important to understand how persuasive applications are used and assimilated into e-commerce website designs. This paper demonstrates how the PSD model’s persuasive features could be used to build a bridge supporting the extraction and evaluation of persuasive features in such e-commerce websites; thus practically explaining how feature implementation can enhance website persuasiveness. To support a deeper understanding of persuasive e-commerce website design, this research, using the Persuasive Systems Design (PSD) model, identifies the distinct persuasive features currently assimilated in ten successful e-commerce websites. The results revealed extensive use of persuasive features; particularly features related to dialogue support, credibility support, and primary task support; thus highlighting weaknesses in the implementation of social support features. In conclusion we suggest possible ways for enhancing persuasive feature implementation via appropriate contextual examples and explanation.

            Content

            Author and article information

            Contributors
            Conference
            September 2014
            September 2014
            : 264-269
            Affiliations
            [0001]University of Reading, Henley Business School

            Whiteknights, Reading, UK
            Article
            10.14236/ewic/HCI2014.42
            50b78be8-9a32-4320-a399-36e7252cf842
            © Muna M. Alhammad et al. Published by BCS Learning and Development Ltd. Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014), Southport, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of the 28th International BCS Human Computer Interaction Conference (HCI 2014)
            HCI
            28
            Southport, UK
            9 - 12 September 2014
            Electronic Workshops in Computing (eWiC)
            BCS Human Computer Interaction Conference (HCI 2014)
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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