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      Reading, Processing and Interacting with Hypertext on the Web

      proceedings-article

      1 , 1 , 1

      Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI)

      Fusion

      11 - 15 July 2016

      Hyperlinks, Reading, Skim reading, Web Science, Psychology, HCI, Eye movements

      Bookmark

            Abstract

            We increasingly spend a vast amount of time on the Web and much of that time is spent reading. One of the main differences between reading non-Web based text and reading on the Web is the presence of hyperlinks within the text, linking various related Web content and Web pages together. Some researchers and commentators have claimed that hyperlinks hinder reading because they are a distraction that may have a negative effect on the reader’s ability to process the text. However, very few controlled experiments have been conducted to verify these claims. In the experiments documented here we utilise eye tracking as a new methodology for examining how we read hyperlinked text. There is a well-documented tight link between when and where we look and what we process. Eye movements have been used extensively to help us to understand the cognitive processing that occurs during reading, but there has been very little research into how our reading differs when we read information on the Web.

            Content

            Author and article information

            Contributors
            Conference
            July 2016
            July 2016
            : 1-8
            Affiliations
            [0001]University of Southampton, Southampton, UK
            Article
            10.14236/ewic/HCI2016.14
            27247718-9c17-43e3-8ae0-e986d9425cb4
            © Fitzsimmons et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2016 Conference Fusion, Bournemouth, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of the 30th International BCS Human Computer Interaction Conference
            HCI
            30
            Bournemouth University, Poole, UK
            11 - 15 July 2016
            Electronic Workshops in Computing (eWiC)
            Fusion
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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