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      Cross-Platform Cross-Cultural User Experience

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      Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI)
      11 - 15 July 2016
      Cross-Platform, Cross-Device, Cross-Cultural Studies, User Experience, Interusability, User Interfaces


            Many interactive systems can be accessed across a range of different platforms, enabling cross-platform services and allowing users to migrate their tasks from one platform to another. The aim of this study is to investigate the culture-related experiential side of using multiple interactive systems across platforms by studying users from different cultural backgrounds. In this paper, we present our findings from a user study of five cross-platform services. We conducted the user study in Australia and Saudi Arabia. Participants in Australia and Saudi Arabia interacted with English and Arabic versions of the services respectively. We used think-aloud protocol, observation and questionnaires to gather data. During our experiments, each participant performed a set of inter-related tasks using a cross-platform service across two devices: laptop and mobile phone. We identified five objective cultural factors (direction, translation, meaning of icons, formatting, and typing interface) that influence cross-platform user experience. The power distance and uncertainty avoidance subjective cultural dimensions also influenced user perception of cross-platform services. Based on our findings and analyses, we propose a design model that encompasses these cultural factors to guide designing international cross-platform services.


            Author and article information

            July 2016
            July 2016
            : 1-13
            [0001]School of Computer Science & IT

            RMIT University, Australia
            [0002]Institute of Public Administration, Saudi Arabia
            © Majrashi et al. Published by BCS Learning and Development Ltd. Proceedings British HCI 2016 - Fusion, Bournemouth, UK.

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of the 30th International BCS Human Computer Interaction Conference
            Bournemouth University, Poole, UK
            11 - 15 July 2016
            Electronic Workshops in Computing (eWiC)
            Product Information: 1477-9358BCS Learning & Development
            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2016.20
            Self URI (journal page): https://ewic.bcs.org/
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Cross-Platform,Cross-Device,Cross-Cultural Studies,User Experience,Interusability,User Interfaces


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