Cross-Platform Cross-Cultural User Experience

Many interactive systems can be accessed across a range of different platforms, enabling cross-platform services and allowing users to migrate their tasks from one platform to another. The aim of this study is to investigate the culture-related experiential side of using multiple interactive systems across platforms by studying users from different cultural backgrounds. In this paper, we present our findings from a user study of five cross-platform services. We conducted the user study in Australia and Saudi Arabia. Participants in Australia and Saudi Arabia interacted with English and Arabic versions of the services respectively. We used think-aloud protocol, observation and questionnaires to gather data. During our experiments, each participant performed a set of inter-related tasks using a cross-platform service across two devices: laptop and mobile phone. We identified five objective cultural factors (direction, translation, meaning of icons, formatting, and typing interface) that influence cross-platform user experience. The power distance and uncertainty avoidance subjective cultural dimensions also influenced user perception of cross-platform services. Based on our findings and analyses, we propose a design model that encompasses these cultural factors to guide designing international cross-platform services.

Content

Author and article information

Contributors

Khalid Majrashi

Margaret Hamilton

Alexandra L. Uitdenbogerd

Conference

Publication date: July 2016

Publication date (Print): July 2016

Pages: 1-13

Affiliations

[0001]School of Computer Science & IT

RMIT University, Australia

[0002]Institute of Public Administration, Saudi Arabia

Article

DOI: 10.14236/ewic/HCI2016.20

SO-VID: d3d6aa55-dbd6-4e17-ad68-6c69b99ce9a7

Copyright statement: © Majrashi et al. Published by BCS Learning and Development Ltd. Proceedings British HCI 2016 - Fusion, Bournemouth, UK.

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This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of the 30th International BCS Human Computer Interaction Conference

Conference acronym: HCI

Conference number: 30

Conference location: Bournemouth University, Poole, UK

Conference date: 11 - 15 July 2016

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Fusion

Product

Product Information: 1477-9358BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2016.20

Self URI (journal page): https://ewic.bcs.org/

REFERENCES

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J. AustinP. F. Delaney 1998 Protocol analysis as a tool for behavior analysis The Analysis of verbal behavior 15 41
C. BaberN. Stanton 1996 Observation as a technique for usability evaluation P. W. JordanB. ThomasI. L. McClellandB. Weerdmeester Usability evaluation in industry London Taylor & Francis 85 94
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G. HofstedeG. J. HofstedeM. Minkov 1991 Cultures and organisations-software of the mind: intercultural cooperation and its importance for survival McGraw-Hill New York, NY
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A. SeffahH. Javahery 2005 Multiple user interfaces: cross-platform applications and context-aware interfaces John Wiley & Sons
A. SeffahT. RadhakrishanG. Canals 2001 Multiple user interfaces over the internet: Engineering and applications trends Workshop at the IHM-HCI: French/British Conference on Human Computer Interaction Lille France
K. Segerståhl 2009 Crossmedia Systems Constructed around Human Activities: A Field Study and Implications for Design T. GrossJ. GulliksenP. KotzéL. OestreicherP. PalanqueR. O. PratesM. Winckler Human-Computer Interaction – INTERACT 2009 12th IFIP TC 13 International Conference, Uppsala, Sweden August 24-28 2009 Proceedings, Part II Berlin, Heidelberg Springer 354 367
K. SegerståhlH. Oinas-Kukkonen 2007 Distributed User Experience in Persuasive Technology Environments Y. KortW. IjsselsteijnC. MiddenB. EggenB. J. Fogg Persuasive Technology: Second International Conference on Persuasive Technology, PERSUASIVE 2007 Berlin, Heidelberg Springer 80 91
D. S. Seong 2006 Usability guidelines for designing mobile learning portals Proceedings of the 3rd international conference on Mobile technology, applications & systems Bangkok Thailand ACM 25
K. Väänänen-Vainio-MattilaH. VäätäjäT. Vainio 2009 Opportunities and Challenges of Designing the Service User eXperience (SUX) in Web 2.0. H. IsomäkiP. Saariluoma Future Interaction Design II London Springer 117 139
E. Van-Veenendaal 1998 Questionnaire based usability testing Proceedings of European Software Quality Week Brussels, BE 118 134
M. WäljasK. SegerståhlK. Väänänen-Vainio-MattilaH. Oinas-Kukkonen 2010 Cross-platform service user experience: a field study and an initial framework Proceedings of the 12th international conference on Human computer interaction with mobile devices and services Lisbon, Portugal ACM 219 228

Comments

Comment on this article

[1] M. F. AliM. A. Perez-QuinonesM. AbramsE. Shell 2002 Building multi-platform user interfaces with UIML Computer-Aided Design of User Interfaces III Springer 255 266

[2] J. AustinP. F. Delaney 1998 Protocol analysis as a tool for behavior analysis The Analysis of verbal behavior 15 41

[3] C. BaberN. Stanton 1996 Observation as a technique for usability evaluation P. W. JordanB. ThomasI. L. McClellandB. Weerdmeester Usability evaluation in industry London Taylor & Francis 85 94

[4] M. BångA. LarssonE. BerglundH. Eriksson 2005 Distributed user interfaces for clinical ubiquitous computing applications International journal of medical informatics 74 7-8 545 551

[5] N. Bevan 1995 Measuring usability as quality of use Software Quality Journal 4 2 115 130

[6] M. H. Bond 2002 Reclaiming the individual from Hofstede's ecological analysis-a 20-year odyssey: comment on Oyserman et al 2002 Psychological bulletin 128 1 73 77

[7] M. De MooijG. Hofstede 2010 The Hofstede model Applications to global branding and advertising strategy and research International Journal of Advertising 29 1 85 110

[8] C. DenisL. Karsenty 2004 Inter-usability of multi-device systems: A conceptual framework S. AhmedJ. Homa Multiple user interfaces: Cross-platform applications and context-aware interfaces New York Wiley 373 384

[9] P. W. DorfmanJ. P. Howell 1988 Dimensions of national culture and effective leadership patterns: Hofstede revisited Advances in international comparative management 3 1 127 150

[10] S. DowneyR. M. WentlingT. WentlingA. Wadsworth 2005 The relationship between national culture and the usability of an e-learning system Human Resource Development International 8 1 47 64

[11] D. P. FordC. E. ConnellyD. B. Meister 2003 Information systems research and Hofstede's culture's consequences: an uneasy and incomplete partnership IEEE Transactions on Engineering Management 50 1 8 25

[12] G. FordP. Kotzé 2005 Designing Usable Interfaces with Cultural Dimensions M. F. CostabileF. Paterno Human-Computer Interaction — INTERACT '05: Proceedings of the Tenth IFIP Conference on Human-Computer Interaction Berlin, Heidelberg Springer 713 726

[13] J. A. GalludR. TesorieroJ. VanderdoncktM. LozanoV. PenichetF. Botella 2011 Distributed user interfaces CHI '11 Extended Abstracts on Human Factors in Computing Systems Vancouver, BC, Canada ACM 2429 2432

[14] J. GongP. Tarasewich 2004 Guidelines for handheld mobile device interface design Proceedings of DSI 2004 Annual Meeting Citeseer 3751 3756

[15] K. C. HamborgB. VehseH. B. Bludau 2004 Questionnaire based usability evaluation of hospital information systems Electronic journal of information systems evaluation 7 1 21 30

[16] M. Hassenzahl 2005 The thing and I: understanding the relationship between user and product M. A. BlytheK. OverbeekeA. F. MonkP. C. Wright Funology: From Usability to Enjoyment Dordrecht Springer Netherlands 31 42

[17] G. HofstedeM. H. Bond 1984 Hofstede's Culture Dimensions An Independent Validation Using Rokeach's Value Survey Journal of cross-cultural psychology 15 4 417 433

[18] G. HofstedeG. J. HofstedeM. Minkov 1991 Cultures and organisations-software of the mind: intercultural cooperation and its importance for survival McGraw-Hill New York, NY

[19] G. HofstedeG. J. HofstedeM. Minkov 2010 Cultures and organizations: Software of the mind New York

[20] N. L. Hoft 1996 Developing a cultural model M. d. G. ElisaN. Jakob International users interface New York John Wiley and Sons 41 73

[21] J. LazarJ. H. FengH. Hochheiser 2011 Research methods in human-computer interaction Wiley.com

[22] A. M. Lund 2001 Measuring usability with the USE questionnaire Usability interface 8 2 3 6

[23] K. MajrashiM. Hamilton 2015 A cross-platform usability measurement model Lecture Notes on Software Engineering 3 2 132

[24] K. MajrashiM. HamiltonA. L Uitdenbogerd 2014 Cross-platform usability and eye-tracking measurement and analysis model T. RobertsonK. O’HaraG. WadleyL. LokeT. Leong Proceedings of the 26th Australian Computer-Human Interaction Conference on Designing Futures: the Future of Design ACM 418 421

[25] K. MajrashiM. HamiltonA. L Uitdenbogerd 2015 Multiple user interfaces and cross-platform user experience: Theoretical foundations S. VaidyanathanD. Nagamalai Proceedings of the Fifth International Conference on Computer Science, Engineering and Applications (CCSEA-2015) AIRCC Publishing Corporation 43 57

[26] A. MarcusE. W. Gould 2000 Crosscurrents: cultural dimensions and global Web userinterface design interactions 7 4 32 46

[27] J. MeskensJ. VermeulenK. LuytenK. Coninx 2008 Gummy for multi-platform user interface designs: shape me, multiply me, fix me, use me P. BottoniS. Levialdi Proceedings of the working conference on Advanced visual interfaces Naples, Italy ACM 233 240

[28] J. Nielsen 1994 Usability engineering Elsevier

[29] J. Nielsen 1995 10 Heuristics for User Interface Design Available at https://www.nngroup.com/articles/ten-usability-heuristics/ February 1 2016

[30] J. NielsenT. ClemmensenC. Yssing 2002 Getting access to what goes on in people's heads?: reflections on the think-aloud technique O. W. Bertelsen Proceedings of the second Nordic conference on Human-computer interaction Aarhus, Denmark ACM 101 110

[31] L. Nilsson 2006 Continuity of Service in Design for a Specific Platform: Combining service-and interaction design perspectives in a multiple platform environment Department of Computer and Information Science Institutionen för datavetenskap Linköping University 39

[32] J. PreeceY. RogersH. SharpD. BenyonS. HollandT. Carey 1994 Human-computer interaction Essex, UK Addison-Wesley Longman Ltd

[33] P. S. PylaM. TungareM. Pérez-Quinones 2006 Multiple user interfaces: Why consistency is not everything, and seamless task migration is key Proceedings of the CHI 2006 workshop on the many faces of consistency in cross-platform design

[34] K. SamaanF. Tarpin-Bernard 2004 Task models and interaction models in a multiple user interfaces generation process Proceedings of the 3rd annual conference on Task models and diagrams ACM 137 144

[35] S. C. SchneiderBarsoux J.-L. 2003 Managing across cultures Harlow, UK Pearson Education

[36] A. SeffahP. ForbrigH. Javahery 2004 Multidevices “Multiple” user interfaces: development models and research opportunities Journal of Systems and Software 73 2 287 300

[37] A. SeffahH. Javahery 2005 Multiple user interfaces: cross-platform applications and context-aware interfaces John Wiley & Sons

[38] A. SeffahT. RadhakrishanG. Canals 2001 Multiple user interfaces over the internet: Engineering and applications trends Workshop at the IHM-HCI: French/British Conference on Human Computer Interaction Lille France

[39] K. Segerståhl 2009 Crossmedia Systems Constructed around Human Activities: A Field Study and Implications for Design T. GrossJ. GulliksenP. KotzéL. OestreicherP. PalanqueR. O. PratesM. Winckler Human-Computer Interaction – INTERACT 2009 12th IFIP TC 13 International Conference, Uppsala, Sweden August 24-28 2009 Proceedings, Part II Berlin, Heidelberg Springer 354 367

[40] K. SegerståhlH. Oinas-Kukkonen 2007 Distributed User Experience in Persuasive Technology Environments Y. KortW. IjsselsteijnC. MiddenB. EggenB. J. Fogg Persuasive Technology: Second International Conference on Persuasive Technology, PERSUASIVE 2007 Berlin, Heidelberg Springer 80 91

[41] D. S. Seong 2006 Usability guidelines for designing mobile learning portals Proceedings of the 3rd international conference on Mobile technology, applications & systems Bangkok Thailand ACM 25

[42] K. Väänänen-Vainio-MattilaH. VäätäjäT. Vainio 2009 Opportunities and Challenges of Designing the Service User eXperience (SUX) in Web 2.0. H. IsomäkiP. Saariluoma Future Interaction Design II London Springer 117 139

[43] E. Van-Veenendaal 1998 Questionnaire based usability testing Proceedings of European Software Quality Week Brussels, BE 118 134

[44] M. WäljasK. SegerståhlK. Väänänen-Vainio-MattilaH. Oinas-Kukkonen 2010 Cross-platform service user experience: a field study and an initial framework Proceedings of the 12th international conference on Human computer interaction with mobile devices and services Lisbon, Portugal ACM 219 228