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      Improving Human-Reviews Interaction: A Study of the Role, Use, and Place of Online Reviews

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      Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI)

      Fusion

      11 - 15 July 2016

      Online reviews, e-commerce, communications

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          Abstract

          The use and benefits of online reviews are undeniable, yet the interaction means available for buyers when consulting reviews remain limited. This study aims to provide a better understanding of the role and use of online reviews, presenting a set of design ideas for designing user interfaces that better support online buyers in consulting reviews. Drawing on interviews with active online review users, we describe the main role reviews play in their purchase decisions online and offline, the strategies they use for making sense of the ever growing number of reviews, and the characteristics they associate with a usable online review. We present the relevant characteristics of a reviewer’s portrait, and identify the role online reviews play in the broader landscape of e-commerce together with other similar tools such as forums or product specifications.

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          Most cited references 24

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          Tried and tested: The impact of online hotel reviews on consumer consideration

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            The impact of online user reviews on hotel room sales

             Qiang Ye,  Rob Law,  Bin Gu (2009)
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              The effect of negative online consumer reviews on product attitude: An information processing view

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                Author and article information

                Contributors
                Conference
                July 2016
                July 2016
                : 1-11
                Affiliations
                University of Portsmouth

                Portsmouth, UK
                Bournemouth University

                Poole, UK
                Article
                10.14236/ewic/HCI2016.21
                © Iacob et al. Published by BCS Learning & Development Proceedings of British HCI 2016 - Fusion, Bournemouth, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 30th International BCS Human Computer Interaction Conference
                HCI
                30
                Bournemouth University, Poole, UK
                11 - 15 July 2016
                Electronic Workshops in Computing (eWiC)
                Fusion
                Product
                Product Information: 1477-9358 BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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