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Improving Human-Reviews Interaction: A Study of the Role, Use, and Place of Online Reviews

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Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI)

Fusion

11 - 15 July 2016

Online reviews, e-commerce, communications

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      Abstract

      The use and benefits of online reviews are undeniable, yet the interaction means available for buyers when consulting reviews remain limited. This study aims to provide a better understanding of the role and use of online reviews, presenting a set of design ideas for designing user interfaces that better support online buyers in consulting reviews. Drawing on interviews with active online review users, we describe the main role reviews play in their purchase decisions online and offline, the strategies they use for making sense of the ever growing number of reviews, and the characteristics they associate with a usable online review. We present the relevant characteristics of a reviewer’s portrait, and identify the role online reviews play in the broader landscape of e-commerce together with other similar tools such as forums or product specifications.

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      Tried and tested: The impact of online hotel reviews on consumer consideration

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        The impact of online user reviews on hotel room sales

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            Author and article information

            Affiliations
            University of Portsmouth

            Portsmouth, UK
            Bournemouth University

            Poole, UK
            Contributors
            Conference
            July 2016
            July 2016
            : 1-11
            10.14236/ewic/HCI2016.21
            © Iacob et al. Published by BCS Learning & Development Proceedings of British HCI 2016 - Fusion, Bournemouth, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of the 30th International BCS Human Computer Interaction Conference
            HCI
            30
            Bournemouth University, Poole, UK
            11 - 15 July 2016
            Electronic Workshops in Computing (eWiC)
            Fusion
            Product
            Product Information: 1477-9358 BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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