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      Playful Campaigning

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      Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI)

      Fusion

      11 - 15 July 2016

      Narrative-oriented gamification, sustainability, biodata, awareness raising

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          Abstract

          While gamification is becoming an increasingly popular tool in HCI, it is often criticized for not being meaningful. In this work, we present a new approach: narrative-oriented gamification, applied in the context of environmental conservation. A biodata-driven game experience was developed to raise awareness during an environmental non-governmental organization (NGO) event at a music festival. The NGO representatives developed narratives, tailored to each potential outcome of the game, which encouraged participants to immediately reflect on the broader environmental issues and take action. In this paper we present the findings from this work suggesting that this form of gamification, predicated on narrtives and reflection, can be a powerful tool for creating engagement with, and raising public awareness of, environmental issues.

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          Most cited references 53

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          Designing games with a purpose

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            Activity sensing in the wild

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              Mapping the landscape of sustainable HCI

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                Author and article information

                Contributors
                Conference
                July 2016
                July 2016
                : 1-12
                Affiliations
                School of Computing Science

                University of Nottingham

                Jubilee Campus, Wollaton Road

                Nottingham, NG8 1BB

                UK
                School of Applied Psychology

                University College Cork

                North Mall Campus, College Road

                Cork, T12 YN60

                Ireland
                Article
                10.14236/ewic/HCI2016.39
                © Tennent et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2016 Conference Fusion, Bournemouth, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 30th International BCS Human Computer Interaction Conference
                HCI
                30
                Bournemouth University, Poole, UK
                11 - 15 July 2016
                Electronic Workshops in Computing (eWiC)
                Fusion
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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