Playful Campaigning

While gamification is becoming an increasingly popular tool in HCI, it is often criticized for not being meaningful. In this work, we present a new approach: narrative-oriented gamification, applied in the context of environmental conservation. A biodata-driven game experience was developed to raise awareness during an environmental non-governmental organization (NGO) event at a music festival. The NGO representatives developed narratives, tailored to each potential outcome of the game, which encouraged participants to immediately reflect on the broader environmental issues and take action. In this paper we present the findings from this work suggesting that this form of gamification, predicated on narrtives and reflection, can be a powerful tool for creating engagement with, and raising public awareness of, environmental issues.

Content

Author and article information

Contributors

Paul Tennent

Nadia Pantidi

Steve Benford

Conference

Publication date: July 2016

Publication date (Print): July 2016

Pages: 1-12

Affiliations

[0001]School of Computing Science

University of Nottingham

Jubilee Campus, Wollaton Road

Nottingham, NG8 1BB

UK

[0002]School of Applied Psychology

University College Cork

North Mall Campus, College Road

Cork, T12 YN60

Ireland

Article

DOI: 10.14236/ewic/HCI2016.39

SO-VID: 2c95666b-85dc-4407-92c1-e5d3c4e5bd9a

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This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of the 30th International BCS Human Computer Interaction Conference

Conference acronym: HCI

Conference number: 30

Conference location: Bournemouth University, Poole, UK

Conference date: 11 - 15 July 2016

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Fusion

History

Product

1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2016.39

Self URI (journal page): https://ewic.bcs.org/

REFERENCES

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S. BenfordC. GreenhalghG. GiannachiB. WalkerJ. MarshallT. Rodden 2012 Uncomfortable interactions Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems – CHI ’12 2005 New York, New York, USA ACM Press
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J. T. CacioppoL. G. TassinaryG. Berntson 2007 Handbook of psychophysiology Cambridge University Press
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C. DiSalvoP SengersH. Brynjarsdóttir 2010 Mapping the landscape of sustainable HCI Proceedings of the 28th international conference on Human factors in computing systems - CHI ’10 1975 New York, New York, USA ACM Press
L. Elgaaied 2012 Exploring the role of anticipated guilt on proenvironmental behavior a suggested typology of residents in France based on their recycling patterns Journal of Consumer Marketing 29 5 369 377
Z. Fitz-WalterD. TjondronegoroP Wyeth 2013 Gamifying everyday activities using mobile sensing Tools for Mobile Multimedia Programming and Development 98
D. FosterM. BlytheP CairnsS. Lawson 2010 Competitive carbon counting Proceedings of the 28th of the international conference extended abstracts on Human factors in computing systems - CHI EA ’10 4039 New York, New York, USA ACM Press
J. Frith 2013 Turning life into a game: Foursquare, gamification, and personal mobility Mobile Media & Communication 1 2 248 262
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P. SlovákJ. JanssenG. Fitzpatrick 2012 Understanding heart rate sharing Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems - CHI ’12 859 New York, New York, USA ACM Press
T. StachT. C. N. GrahamJ. YimR. E. Rhodes 2009 Heart rate control of exercise video games Proceedings of Graphics Interface 2009 GI ’09, pages 125 132 Toronto, Ont., Canada, Canada Canadian Information Processing Society
P TennentD. RowlandJ. MarshallS. R. EgglestoneA. HarrisonZ. JaimeB. WalkerS. Benford 2011 Breathalising games Proceedings of the 8th International Conference on Advancesin Computer Entertainment Technology - ACE ’11 1 New York, New York, USA ACM Press
A. ThiemeR. ComberJ. MiebachJ. WeedenN. KraemerS. LawsonP Olivier 2012 We’ve bin watching you Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems - CHI ’12 2337 New York, New York, USA ACM Press
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Comments

Comment on this article

[1] S. BenfordG. GiannachiB. KolevaT. Rodden 2009 From interaction to trajectories Proceedings of the 27th international conference on Human factors in computing systems – CHI 09, 709 New York, New York, USA ACM Press

[2] S. BenfordC. GreenhalghG. GiannachiB. WalkerJ. MarshallT. Rodden 2012 Uncomfortable interactions Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems – CHI ’12 2005 New York, New York, USA ACM Press

[3] V. BraunV. Clarke 2006 Using thematic analysis in psychology Qualitative Research in Psychology 3 2 77 101

[4] B. BrownS. ReevesS. Sherwood 2011 Into the wild Proceedings of the 2011 annual conference on Human factors in computing systems – CHI ’11 1657 New York, New York, USA ACM Press

[5] H. BrynjarsdottirM. HåkanssonJ. PierceE. BaumerC. DiSalvoP Sengers 2012 Sustainably unpersuaded Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems – CHI ’12 947 New York, New York, USA ACM Press

[6] J. T. CacioppoL. G. TassinaryG. Berntson 2007 Handbook of psychophysiology Cambridge University Press

[7] S. ConsolvoR. LibbyI. SmithJ. A. LandayD. W. McDonaldT. ToscosM. Y. ChenJ. FroehlichB. HarrisonP KlasnjaA. LaMarcaL. LeGrand 2008 Activity sensing in the wild Proceeding of the twenty-sixth annual CHI conference on Human factors in computing systems – CHI ’08 1797 New York, New York, USA ACM Press

[8] E. L. DeciR. KoestnerR. M. Ryan 2001 Extrinsic Rewards and Intrinsic Motivation in Education: Reconsidered Once Again Review of Educational Research 71 1 1 27

[9] S. DeterdingM. SicartL. NackeK. O’HaraD. Dixon 2011 Gamification. using game-design elements in non-gaming contexts Proceedings of the 2011 annual conference extended abstracts on Human factors in computing systems - CHI EA ’11 2425 New York, New York, USA ACM Press

[10] C. DiSalvoP SengersH. Brynjarsdóttir 2010 Mapping the landscape of sustainable HCI Proceedings of the 28th international conference on Human factors in computing systems - CHI ’10 1975 New York, New York, USA ACM Press

[11] L. Elgaaied 2012 Exploring the role of anticipated guilt on proenvironmental behavior a suggested typology of residents in France based on their recycling patterns Journal of Consumer Marketing 29 5 369 377

[12] Z. Fitz-WalterD. TjondronegoroP Wyeth 2013 Gamifying everyday activities using mobile sensing Tools for Mobile Multimedia Programming and Development 98

[13] D. FosterM. BlytheP CairnsS. Lawson 2010 Competitive carbon counting Proceedings of the 28th of the international conference extended abstracts on Human factors in computing systems - CHI EA ’10 4039 New York, New York, USA ACM Press

[14] J. Frith 2013 Turning life into a game: Foursquare, gamification, and personal mobility Mobile Media & Communication 1 2 248 262

[15] J. FroehlichT. DillahuntP KlasnjaJ. MankoffS. ConsolvoB. HarrisonJ. A. Landay 2009 UbiGreen Proceedings of the 27th international conference on Human factors in computing systems - CHI 09 1043 New York, New York, USA ACM Press

[16] L. GamberiniC. BjörkskogM. SaloP AmanN. CorradiL. ZamboniM. PerottiC. CadenazziS. MandressiG. JacucciG. TusaA. Spagnolli 2011 Saving is fun Proceedings of the 8th International Conference on Advances in Computer Entertainment Technology - ACE ’11, 1 New York, New York, USA ACM Press

[17] S. I. HjelmC. Browall 2000 Brainball -using brain activity for cool competition Proc. NordiCHI Stockholm, Sweden

[18] P. M. Kathy Keeling 2010 Shame, guilt and pride: the role of the moral emotions in marketing pro-environmental behaviour In: 19th Annual Frontiers in Service Conference; Karlstad, Sweden 2010

[19] R. Knizia 2004 The design and testing of the board game Lord of the Rings Rules of play: Game design fundamentals 22 27

[20] B. KnowlesL. BlairP. CoultonM. LochrieB. KnowlesL. BlairP. CoultonM. Lochrie 2014 Rethinking plan A for sustainable HCI Proceedings of the 32nd annual ACM conference on Human factors in computing systems - CHI ’14 3593 3596 New York, New York, USA ACM Press

[21] J. MarshallD. RowlandS. Rennick EgglestoneS. BenfordB. WalkerD. McAuley 2011 Breath control of amusement rides Proceedings of the 2011 annual conference on Human factors in computing systems - CHI ’11, 73 New York, New York, USA ACM Press

[22] E. MassungD. CoyleK. F. CaterM. JayC. Preist 2013 Using crowdsourcing to support pro-environmental community activism Proceedings of the SIGCHI Conference on Human Factors in Computing Systems - CHI ’13 371 New York, New York, USA ACM Press

[23] S. MoranN. PantidiT. RoddenA. ChamberlainC. GriffithsD. ZilliG. MerrettA. RogersS. MoranN. PantidiT. RoddenA. ChamberlainC. GriffithsD. ZilliG. MerrettA. Rogers 2014 Listening to the forest and its curators Proceedings of the 32nd annual ACM conference on Human factors in computing systems - CHI ’14 2387 2396 New York, New York, USA ACM Press

[24] V. NenonenA. LindbladV. HäkkinenT. LaitinenM. JouhtioP Hamalainen 2007 Using heart rate to control an interactive game Proceedings of the SIGCHI conference on Human factors in computing systems - CHI ’07 853 New York, New York, USA ACM Press

[25] S. Nicholson 2015 A RECIPE for Meaningful Gamification Gamification in Education and Business 1 20 Springer International Publishing, Cham

[26] Z. PousmanH. RouzatiJ. Stasko 2008 Imprint, a community visualization of printer data Proceedings of the ACM 2008 conference on Computer supported cooperative work - CSCW ’08 13 New York, New York, USA ACM Press

[27] M. Robertson 2010 Can’t play, won’t play, Hide & Seek Available from http://www.hideandseek.net/2010/10/06/cant-play-wont-play 25 May 2016

[28] Y. Rogers 2012 HCI Theory: Classical, Modern, and Contemporary Synthesis Lectures on Human-Centered Informatics, 5 2 1 129

[29] S. RousmansO. RobinA. DittmarE. Vernet-Maury 2000 Autonomic Nervous System Responses Associated with Primary Tastes Chemical Senses 25 6 709 718

[30] P. RusnakT. DobsonN. Boskic 2008 Articulation of ecological values in alternate reality gaming: A case study of World Without Oil Proceedings of the 2nd European Conference on Games Based Learning.

[31] P V. T. Shivshankar 2007 Greencity: A Cognitive Game CAADRIA 2007 [Proceedings of the 12th International Conference on Computer Aided Architectural Design Research in Asia] Nanjing (China) 19-21 April2007.

[32] P. SlovákJ. JanssenG. Fitzpatrick 2012 Understanding heart rate sharing Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems - CHI ’12 859 New York, New York, USA ACM Press

[33] T. StachT. C. N. GrahamJ. YimR. E. Rhodes 2009 Heart rate control of exercise video games Proceedings of Graphics Interface 2009 GI ’09, pages 125 132 Toronto, Ont., Canada, Canada Canadian Information Processing Society

[34] P TennentD. RowlandJ. MarshallS. R. EgglestoneA. HarrisonZ. JaimeB. WalkerS. Benford 2011 Breathalising games Proceedings of the 8th International Conference on Advancesin Computer Entertainment Technology - ACE ’11 1 New York, New York, USA ACM Press

[35] A. ThiemeR. ComberJ. MiebachJ. WeedenN. KraemerS. LawsonP Olivier 2012 We’ve bin watching you Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems - CHI ’12 2337 New York, New York, USA ACM Press

[36] L. von AhnL. Dabbish 2008 Designing games with a purpose Communications of the ACM 51 8 57

[37] G. ZichermannC. Cunningham 2011 Gamification by design: Implementing game mechanics in web and mobile apps. “O ’Reilly Media, Inc.”

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