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      A Persuasive Social Actor for Activity Awareness in Learning Groups

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      Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI)
      11 - 15 July 2016
      Persuasive technology, social actors, activity awareness, changing behaviours, collaborative learning


            In collaborative learning groups, students’ awareness of each others’ activities is key to enhancing the effectiveness of collaboration. Some studies have reported that many of the breakdowns in collaboration in learning groups happen because of a lack of activity awareness. While some technologies have been developed to support activity awareness, the potential of persuasive technology has not yet been explored. We report the design, development and evaluation of a persuasive technology for this purpose in the form of a digital social actor. The design of the social actor was shaped by persuasive design principles. The evaluation involved 21 participants who used the app during group projects as part of a postgraduate course. Results showed that activity awareness increased towards the end of the project work and that participants felt the social actor changed their awareness behaviour. This research makes two contributions: it investigates a novel approach to promoting activity awareness in small learning groups by using a social actor to change students’ attitudes and behaviours, and it reports a first attempt to design, develop and evaluate a persuasive social actor based on the Persuasive Systems Design model.


            Author and article information

            July 2016
            July 2016
            : 1-12
            [0001]Centre for HCI Design

            City University London
            [0002]Centre for Creativity in Professional Practice City University London
            © Al Ashaikh et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2016 Conference Fusion, Bournemouth, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of the 30th International BCS Human Computer Interaction Conference
            Bournemouth University, Poole, UK
            11 - 15 July 2016
            Electronic Workshops in Computing (eWiC)
            Product Information: 1477-9358BCS Learning & Development
            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2016.45
            Self URI (journal page): https://ewic.bcs.org/
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Persuasive technology,changing behaviours,social actors,collaborative learning,activity awareness


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