UX Research is Dead. Long live UX Research!

Abstract

This paper critically discusses the future of User Experience (UX) research across the tech industry and hence the shift from classic usability research towards design-led approaches, quantitative research discipline, A/B testing and telemetry. Likely causes for this shift are addressed to empower the UX research discipline to remain relevant. The areas covered include the identity crisis and democratization of UX research; evolvement and sustainability of the UX discipline; and fusion of UX across heterogeneous fields. The adaptations to this shift are discussed from the Point of View (PoV) of practitioners. This includes offering clarity and meaning based on the organizational context and product positioning; and also leveraging deep understanding human behavior with a focus on data integrity that relates to the technology and environment.

Contributors

Stephen Giff

Huseyin Dogan

Conference

Publication date: July 2016

Publication date (Print): July 2016

Pages: 1-3

Affiliations

Microsoft Corp.

Bournemouth University

Article

DOI: 10.14236/ewic/HCI2016.61

Copyright statement: © Giff et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2016 Conference Fusion, Bournemouth, UK

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of the 30th International BCS Human Computer Interaction Conference

Conference acronym: HCI

Conference number: 30

Conference location: Bournemouth University, Poole, UK

Conference date: 11 - 15 July 2016

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Fusion

Product

Product Information: 1477-9358BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2016.61

Self URI (journal page): https://ewic.bcs.org/

Categories

Series title: Electronic Workshops in Computing