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      Time critical? Does exposure time and brand information change users’ evaluations of website appeal?


      1 , 1

      Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI)


      11 - 15 July 2016

      Website appeal, Visual aesthetics, Decision-making, Information framing, Eye movements



            First impressions have been deemed important when making evaluations of website appeal. However, little is known about the long term nature of decision-making with respect to judgements of website appeal and how these may be shaped by other information available to us. This research aims to examine (a) how users’ evaluations of website may change over time, (b) how brand information may change appeal evaluations (as opposed to judgements of products shown on a website) and (c) whether combining eye tracking with traditional subjective measures of appeal can inform us about the information used in making decisions about website appeal. Research outcomes will help to shape the formation of guidelines for future website development.


            Author and article information

            July 2016
            July 2016
            : 1-3
            [0001]Bournemouth University

            Fern Barrow, Poole, BH12 5BB UK
            © Bradley et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2016 Conference Fusion, Bournemouth, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of the 30th International BCS Human Computer Interaction Conference
            Bournemouth University, Poole, UK
            11 - 15 July 2016
            Electronic Workshops in Computing (eWiC)
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Electronic Workshops in Computing


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