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      Time critical? Does exposure time and brand information change users’ evaluations of website appeal?

      proceedings-article

      1 , 1

      Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI)

      Fusion

      11 - 15 July 2016

      Website appeal, Visual aesthetics, Decision-making, Information framing, Eye movements

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            Abstract

            First impressions have been deemed important when making evaluations of website appeal. However, little is known about the long term nature of decision-making with respect to judgements of website appeal and how these may be shaped by other information available to us. This research aims to examine (a) how users’ evaluations of website may change over time, (b) how brand information may change appeal evaluations (as opposed to judgements of products shown on a website) and (c) whether combining eye tracking with traditional subjective measures of appeal can inform us about the information used in making decisions about website appeal. Research outcomes will help to shape the formation of guidelines for future website development.

            Content

            Author and article information

            Contributors
            Conference
            July 2016
            July 2016
            : 1-3
            Affiliations
            [0001]Bournemouth University

            Fern Barrow, Poole, BH12 5BB UK
            Article
            10.14236/ewic/HCI2016.90
            a247a818-4431-476a-b7d4-8ae909a8ae89
            © Bradley et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2016 Conference Fusion, Bournemouth, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of the 30th International BCS Human Computer Interaction Conference
            HCI
            30
            Bournemouth University, Poole, UK
            11 - 15 July 2016
            Electronic Workshops in Computing (eWiC)
            Fusion
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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