Pratitee Sinha , Arwa Alsubhi , Saroj Dash , Lijie Guo , Bart P. Knijnenburg
July 2017
Proceedings of the 31st International BCS Human Computer Interaction Conference (HCI 2017) (HCI)
digital make-believe, with delegates considering our expansive
3 - 6 July 2017
Clothes, shopping, cognition, activity theory, Human-Computer Interaction
In this paper, we analyze how shopping for clothes continues to be a social phenomenon, despite technological advances. Using a grounded theory approach, we coded 16 semi-structured interviews to develop process models of online and in-store shopping and to identify the constraints of each method. We then analyzed apparel shopping from the lens of Engeström’s model of Activity Theory to compare online and in-store shopping at a conceptual level. We offer design recommendations for building systems and processes that bridge the gap between online and offline shopping.
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