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      Task based segmentation in personalising e-government services

      ,

      Proceedings of the 31st International BCS Human Computer Interaction Conference (HCI 2017) (HCI)

      digital make-believe, with delegates considering our expansive

      3 - 6 July 2017

      e-government, personalisation, task analysis, segmentation

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          Abstract

          eGovernment services whilst functional are frequently underused with a recognised need to improve the user experience. Segmenting users can provide tremendous opportunities to effectively communicate with users and assess user needs for a product or service design. This is equally crucial in designing citizen-centred personalised e-government services, where information needs to be tailored based on user segments sharing common attributes. Commonly used strategies to define user segments include segmentation based on demographics such as age, gender, education etc. or geographic information. Focusing on all facets of users is time consuming and difficult to achieve with the huge, diverse user populations of e-government services. As an alternative to user segmentation based on user characteristics, this paper proposes a task based user segmentation approach with an emphasis on the personalisation of task fulfilment, with user segments derived from the tasks being designed.

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          Most cited references 5

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          “A User-Centered Design Approach to Personalization”

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            “The Contribution of Technical Communicators to the User-Centered Design Process of Personalized Systems”

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              User-Centered Design for Personalization, PhD thesis

               L. Van Velson (2011)
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                Author and article information

                Contributors
                Conference
                July 2017
                July 2017
                : 1-4
                Affiliations
                University of Sunderland

                Department of Computing, Engineering & Technology

                Sunderland,UK
                Article
                10.14236/ewic/HCI2017.9
                © Sarwar et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2017 – Digital Make-Believe. Sunderland, UK.

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 31st International BCS Human Computer Interaction Conference (HCI 2017)
                HCI
                31
                Sunderland, UK
                3 - 6 July 2017
                Electronic Workshops in Computing (eWiC)
                digital make-believe, with delegates considering our expansive
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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