Mhairi McNeill , Alistair Lawson , Robert Raeside , Tom Peisl
July 2018
Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI)
Human Computer Interaction Conference
4 - 6 July 2018
Entrepreneurial fund raising, Biometric measurement, Evaluation, Crowdfunding
Creating a good crowdfunding campaign is difficult. By understanding why people contribute to crowdfunding campaigns we can make campaigns better and raise more money. Crowdfunding websites allow entrepreneurs to make a pitch, which is watched by potential funders. This article describes a pilot of an experiment that measures how people react to both successful and unsuccessful pitches. In particular we are interested in emotional reactions and trust reactions. Unexpectedly, failed campaigns were watched more and were judged to have higher integrity. Perceived ability seemed to be the best predictor of a campaign’s success. We hope to explore this subject in more depth with further experiments.
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