Get Your Project Funded: Using Biometric Data to Understand What Makes People Trust and Support Crowdfunding Campaigns

Abstract

Creating a good crowdfunding campaign is difficult. By understanding why people contribute to crowdfunding campaigns we can make campaigns better and raise more money. Crowdfunding websites allow entrepreneurs to make a pitch, which is watched by potential funders. This article describes a pilot of an experiment that measures how people react to both successful and unsuccessful pitches. In particular we are interested in emotional reactions and trust reactions. Unexpectedly, failed campaigns were watched more and were judged to have higher integrity. Perceived ability seemed to be the best predictor of a campaign’s success. We hope to explore this subject in more depth with further experiments.

Affiliations

Edinburgh Napier University

Edinburgh, UK

Munich University of Applied Sciences

Munich, Germany

Contributors

Mhairi McNeill

Alistair Lawson

Robert Raeside

Tom Peisl

Conference

Publication date: July 2018

Publication date (Print): July 2018

Pages: 1-5

ID: 10.14236/ewic/HCI2018.127

Copyright statement: © McNeill et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2018. Belfast, UK.

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of the 32nd International BCS Human Computer Interaction Conference

Conference acronym: HCI

Conference number: 32

Conference location: Belfast, UK

Conference date: 4 - 6 July 2018

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Human Computer Interaction Conference

Product

Product Information: 1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2018.127

Self URI (journal page): https://ewic.bcs.org/

Categories

Series title: Electronic Workshops in Computing