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      Get Your Project Funded: Using Biometric Data to Understand What Makes People Trust and Support Crowdfunding Campaigns

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      Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI)

      Human Computer Interaction Conference

      4 - 6 July 2018

      Entrepreneurial fund raising, Biometric measurement, Evaluation, Crowdfunding

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          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Creating a good crowdfunding campaign is difficult. By understanding why people contribute to crowdfunding campaigns we can make campaigns better and raise more money. Crowdfunding websites allow entrepreneurs to make a pitch, which is watched by potential funders. This article describes a pilot of an experiment that measures how people react to both successful and unsuccessful pitches. In particular we are interested in emotional reactions and trust reactions. Unexpectedly, failed campaigns were watched more and were judged to have higher integrity. Perceived ability seemed to be the best predictor of a campaign’s success. We hope to explore this subject in more depth with further experiments.

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          Most cited references 8

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          The dynamics of crowdfunding: An exploratory study

           Ethan Mollick (2014)
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            The language that gets people to give

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              Launch hard or go home!

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                Author and article information

                Contributors
                Conference
                July 2018
                July 2018
                : 1-5
                Affiliations
                Edinburgh Napier University

                Edinburgh, UK
                Munich University of Applied Sciences

                Munich, Germany
                Article
                10.14236/ewic/HCI2018.127
                © McNeill et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2018. Belfast, UK.

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 32nd International BCS Human Computer Interaction Conference
                HCI
                32
                Belfast, UK
                4 - 6 July 2018
                Electronic Workshops in Computing (eWiC)
                Human Computer Interaction Conference
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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