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      Exploring Audience Reading Behaviour through Interactive Public Displays

      Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI)
      Human Computer Interaction Conference
      4 - 6 July 2018
      Reading Comprehension, Interaction Design, Interactive Displays


            This paper focuses on how people read and respond to text on static and dynamic display screens in public spaces. It aims to explore what is effective and engaging about the interactive experience in reading, as well as exploring the engagement aesthetics of literary art in the digital age. One of the questions we address is whether the cognitive approaches to reading can inform the design of interactive art systems, to promote readable and engaging experience. In order to explore this question, we designed an interactive art system based on the Landscape Model of Reading. Being informed by the model, our system reflects both on the linguistic value and the playful element of texts in interactive art settings. The system is integrated into an interactive installation, which uses found objects as text materials, and creates a novel engaging environment for reading. We explored participants’ reading behaviour through large displays, by comparing different forms of static and dynamic presentations in a dynamic-interactive environment. Our results show that readers find it easier to read text on static-neutral backgrounds compared to dynamic-interactive backgrounds.


            Author and article information

            July 2018
            July 2018
            : 1-8
            [0001]Media and Arts Technology Centre for Doctoral Training School of Electronic Engineering and Computer Science Queen Mary University of London Mile End Rd, London E1 4NS, UK
            © Aksu. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2018. Belfast, UK.

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of the 32nd International BCS Human Computer Interaction Conference
            Belfast, UK
            4 - 6 July 2018
            Electronic Workshops in Computing (eWiC)
            Human Computer Interaction Conference
            Product Information: 1477-9358BCS Learning & Development
            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2018.201
            Self URI (journal page): https://ewic.bcs.org/
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Interaction Design,Reading Comprehension,Interactive Displays


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