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      The Effect of Age and Information Design on the Perception of Visual Aesthetics

      1 , 1 , 1
      Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI)
      Human Computer Interaction Conference
      4 - 6 July 2018
      Mobile website, visual aesthetics, classical aesthetics, expressive aesthetics, layout, colour temperature, age


            This paper investigates the interplay of information layout, colour temperature (or colour scheme), aesthetics-type and age in the judgment of aesthetics in mobile website design. Having this knowledge will help designers serve users better through personalization. Hence, using the tourism domain as a case study, we conducted an empirical study (n = 323) on the perception of visual aesthetics, using eight versions of a mobile website, comprising two types of layout (grid and list) and four colour schemes (blue, green, orange and red). The results of our Analysis of Variance show that there is a main effect of aesthetics-type and an interaction between layout, colour temperature and age. Users perceive the presented website designs as more classically aesthetic than expressively aesthetic, with younger people being more critical than older people. Moreover, older people tend to be indifferent about the website colour schemes, while younger people tend to prefer moderate-temperature (green and orange) to extreme-temperature (blue and red) grid-style colour schemes. We discuss the implications of our findings for both age groups.


            Author and article information

            July 2018
            July 2018
            : 1-5
            [0001]University of Saskatchewan Saskatoon, Canada
            © Oyibo et al. Published byBCS Learning and Development Ltd.Proceedings of British HCI 2018. Belfast, UK.

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of the 32nd International BCS Human Computer Interaction Conference
            Belfast, UK
            4 - 6 July 2018
            Electronic Workshops in Computing (eWiC)
            Human Computer Interaction Conference
            Product Information: 1477-9358BCS Learning & Development
            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2018.208
            Self URI (journal page): https://ewic.bcs.org/
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Mobile website,classical aesthetics,colour temperature,expressive aesthetics,layout,age,visual aesthetics


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