261
views
0
recommends
+1 Recommend
1 collections
    5
    shares
      • Record: found
      • Abstract: found
      • Conference Proceedings: found
      Is Open Access

      An Eye Tracking Study of Viewing Behaviour and Preferences of Arabic, English and Chinese Users

      1 , 1 , 1

      Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI)

      Human Computer Interaction Conference

      4 - 6 July 2018

      Visual behaviour, Web page, Eye tracking, Eye movement, Arab, English, Chinese, preferences

      Read this article at

      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          The aim of this research is to investigate possible variations in visual behaviour and eye movements on webpages among users from three different cultures (Arab, English and Chinese). The paper reports an experiment using eye tracking technique and questionnaire to understand how users from different countries fixate on webpages with different layouts and which type of layout they preferred. Thirty users from each group were exposed to three types of webpage (image-based, text-based and a webpage with unfamiliar design). The results indicated similarities and differences in fixations between the three cultural groups. Dissimilar scanning patterns were exhibited from each group. This study also revealed differences in preferences across Arab, English and Chinese users. This study contributes to the field of Human Computer Interaction by providing new insights into the similarities and differences between the users from the Middle East, the West and the Far East from the perspective of visual behaviour and preferences.

          Related collections

          Most cited references 41

          • Record: found
          • Abstract: not found
          • Article: not found

          Attending holistically versus analytically: Comparing the context sensitivity of Japanese and Americans.

            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Web Site Usability, Design, and Performance Metrics

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              What is beautiful is usable

                Bookmark

                Author and article information

                Contributors
                Conference
                July 2018
                July 2018
                : 1-13
                Affiliations
                [1 ] University of Brighton, UK
                Article
                10.14236/ewic/HCI2018.51
                © Alsaffar et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2018. Belfast, UK.

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 32nd International BCS Human Computer Interaction Conference
                HCI
                32
                Belfast, UK
                4 - 6 July 2018
                Electronic Workshops in Computing (eWiC)
                Human Computer Interaction Conference
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

                Comments

                Comment on this article