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      A new metric scale for measuring trust towards holographic intelligent agents

      34th British HCI Workshop and Doctoral Consortium (HCI2021-WDC)
      Post-pandemic HCI – Living Digitally
      20th - 21st July 2021
      Human-Computer Interaction, Trust, Augmented Reality, Holographic Intelligence Agent, Holographic AIs


            Trust is an essential attitude in social relationships, but it also mediates our approach to certain technology. The definition of interpersonal trust, however, is too wide to expound our understanding of how trust impedes such interaction with technology, and the lack of an applicable quantifiable model in particular presents an obstacle to our quest of building reliable, trusted, and intelligent holographic agents. In this paper, we therefore develop a novel metric scale to measure trust. We identify, select, and refine over a hundred items related to trust, check their precision and validity with the help of a judges panel, and select polarising items that are able to bring out the distinctive characteristics regarding people’s trust towards intelligent agents. Our findings indicate that an assessment of trust involves looking at the user’s belief about the agent’s competence, integrity, benevolence, and compassion, which drive the attitude of trust, influenced by the user’s general propensity to trust. Trust then drives intention to engage and ultimately engagement, which, if successful, results in the establishment of a trust relationship with the agent. While we propose an item-response scale for measuring this model of trust, we also add our deliberations on how elements of it could be replaced with alternative means that possibly offer more immediacy than self-inspection, discussing in particular alternatives for measuring elements of compassion, competence, and social relationships.


            Author and article information

            July 2021
            : 1-8
            [0001]Institute of Educational Technology, The Open University, UK
            © Huang et al. Published by BCS Learning and Development Ltd. Proceedings of the 34th British HCI Workshop and Doctoral Consortium 2021, UK

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            34th British HCI Workshop and Doctoral Consortium
            London, UK
            20th - 21st July 2021
            Electronic Workshops in Computing (eWiC)
            Post-pandemic HCI – Living Digitally
            Product Information: 1477-9358BCS Learning & Development
            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2021-W2.2
            Self URI (journal page): https://ewic.bcs.org/
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            Human-Computer Interaction,Augmented Reality,Holographic AIs,Trust,Holographic Intelligence Agent


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