Persona’s Dilemma between Academics and practitioners - Ideation Guidelines for Co-designing Future Technologies Workshops

The introduction of Industry 4.0 interactive technologies and automated systems in complex organizations have imposed novel challenges and burdens on academics and industrial practitioners for developing systems that work for future workplaces. Developing such systems need sufficient knowledge and understanding of the trends and technological developments and viability from industry and academic experts before introducing them to the general population. Co-designing workshops with employees and users supported by various design tools can provide better ideation for designing future scenarios. We conducted a qualitative study to analyze academics’ and industrial practitioners’ views on a persona as a design tool during a conference workshop. These participants empirically test the co-creation of personas and find conceptual differences between the groups in their tool use. We propose guidelines on using personas for idea management in the co-design of future scenarios using pre and post-workshop surveys and workshop transcripts to code and clustered our findings. The conclusion is that considering the differences in academics’ and industrial practitioners’ perspectives, using the right design tools for ideation in a prepared environment for a combined team is substantial and can lead to designing positive experiences in future workplaces.

Content

Author and article information

Contributors

Parisa Saadati

Jose Abdelnour-Nocera

Torkil Clemmensen

Conference

Publication date: July 2021

Publication date (Print): July 2021

Pages: 241-245

Affiliations

[0001]University of West London

London W5 5RF

[0002]University of West London

UK and ITI/Larsys, Portugal

[0003]Copenhagen Business School

Denmark

Article

DOI: 10.14236/ewic/HCI2021.25

SO-VID: 09841df9-6514-4b9b-ba99-29cd1e58acbf

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: 34th British HCI Conference

Conference acronym: HCI2021

Conference number: 34

Conference location: London, UK

Conference date: 20th - 21st July 2021

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Post-pandemic HCI – Living Digitally

History

Product

1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/HCI2021.25

Self URI (journal page): https://ewic.bcs.org/

REFERENCES

Å. Cajander, M. Larusdottir, E. Eriksson, G. Nauwerck, 2015. Contextual Personas as a Method for Understanding Digital Work Environments, in: J. Abdelnour Nocera, B.R. Barricelli, A. Lopes, P. Campos, T. Clemmensen (Eds.), Human Work Interaction Design. Work Analysis and Interaction Design Methods for Pervasive and Smart Workplaces, IFIP Advances in Information and Communication Technology. Springer International Publishing, Cham, pp. 141–152. [Cross Ref]
A. Cooper, 2004. The Inmates are Running the Asylum: Why High-tech Products Drive Us Crazy and How to Restore the Sanity., 1st Edition. ed. Sams.
A.L. Delbecq., A.H. Van De Ven, D.H. Gustafson, 1975. Group techniques for program planning: a guide to nominal group and delphi processes, Management applications series. Scott, Foresman.
N. Inie, P. Dalsgaard, 2020. How Interaction Designers Use Tools to Manage Ideas. ACM Trans. Comput.-Hum. Interact. 27, 7:1-7:26. [Cross Ref]
B.J. Jansen, J.O. Salminen, S.-G. Jung, 2020. Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management 4, 1–17. [Cross Ref]
T. Jenkins, L. Boer, J. Brigitta Busboom, I. Simonsen & Oslash;stby, 2020. The Future Supermarket: A Case Study of Ethnographic Experiential Futures, in: Proceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society. Presented at the NordiCHI ’20: Shaping Experiences, Shaping Society, ACM, Tallinn Estonia, pp. 1–13. [Cross Ref]
T. Kymalainen, E. Kaasinen, M. Aikala, J. Hakulinen, T. Heimonen, H. Paunonen, J. Ruotsalainen, L. Lehtikunnas, P. Mannonen, 2016. Evaluating Future Automation Work in Process Plants with an Experience-Driven Science Fiction Prototype, in: 2016 12th International Conference on Intelligent Environments (I.E.). Presented at the 2016 12th International Conference on Intelligent Environments (I.E.), IEEE, London, United Kingdom, pp. 54–61. [Cross Ref]
L. Nielsen, 2019. Personas - User Focused Design, Human–Computer Interaction Series. Springer London, London. [Cross Ref]
K. Rygh, S. Clatworthy, 2019. The Use of Tangible Tools as a Means to Support Co-design During Service Design Innovation Projects in Healthcare, in: M.A. Pfannstiel, C. Rasche (Eds.), Service Design and Service Thinking in Healthcare and Hospital Management. Springer International Publishing, Cham, pp. 93–115. [Cross Ref]
E.B.-N. Sanders, P.J. Stappers, 2008. Co-creation and the new landscapes of design. CoDesign 4, 5–18. [Cross Ref]
S. Sarin, G.C. O’Connor, 2009. First among Equals: The Effect of Team Leader Characteristics on the Internal Dynamics of Cross-Functional Product Development Teams. Journal of Product Innovation Management 26, 188–205. [Cross Ref]
Jesper Simonsen and Toni Robertson, 2012. Routledge international handbook of participatory design. Routledge.
W. Tan, G.A. Boy, 2018. Tablet-Based Information System for Commercial Aircraft: Onboard Context-Sensitive Information System (OCSIS), in: D. Harris (Ed.), Engineering Psychology and Cognitive Ergonomics, Lecture Notes in Computer Science. Springer International Publishing, Cham, pp. 701–712. [Cross Ref]

Comments

Comment on this article

[1] Å. Cajander, M. Larusdottir, E. Eriksson, G. Nauwerck, 2015. Contextual Personas as a Method for Understanding Digital Work Environments, in: J. Abdelnour Nocera, B.R. Barricelli, A. Lopes, P. Campos, T. Clemmensen (Eds.), Human Work Interaction Design. Work Analysis and Interaction Design Methods for Pervasive and Smart Workplaces, IFIP Advances in Information and Communication Technology. Springer International Publishing, Cham, pp. 141–152. [Cross Ref]

[2] A. Cooper, 2004. The Inmates are Running the Asylum: Why High-tech Products Drive Us Crazy and How to Restore the Sanity., 1st Edition. ed. Sams.

[3] A.L. Delbecq., A.H. Van De Ven, D.H. Gustafson, 1975. Group techniques for program planning: a guide to nominal group and delphi processes, Management applications series. Scott, Foresman.

[4] N. Inie, P. Dalsgaard, 2020. How Interaction Designers Use Tools to Manage Ideas. ACM Trans. Comput.-Hum. Interact. 27, 7:1-7:26. [Cross Ref]

[5] B.J. Jansen, J.O. Salminen, S.-G. Jung, 2020. Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management 4, 1–17. [Cross Ref]

[6] T. Jenkins, L. Boer, J. Brigitta Busboom, I. Simonsen & Oslash;stby, 2020. The Future Supermarket: A Case Study of Ethnographic Experiential Futures, in: Proceedings of the 11th Nordic Conference on Human-Computer Interaction: Shaping Experiences, Shaping Society. Presented at the NordiCHI ’20: Shaping Experiences, Shaping Society, ACM, Tallinn Estonia, pp. 1–13. [Cross Ref]

[7] T. Kymalainen, E. Kaasinen, M. Aikala, J. Hakulinen, T. Heimonen, H. Paunonen, J. Ruotsalainen, L. Lehtikunnas, P. Mannonen, 2016. Evaluating Future Automation Work in Process Plants with an Experience-Driven Science Fiction Prototype, in: 2016 12th International Conference on Intelligent Environments (I.E.). Presented at the 2016 12th International Conference on Intelligent Environments (I.E.), IEEE, London, United Kingdom, pp. 54–61. [Cross Ref]

[8] L. Nielsen, 2019. Personas - User Focused Design, Human–Computer Interaction Series. Springer London, London. [Cross Ref]

[9] K. Rygh, S. Clatworthy, 2019. The Use of Tangible Tools as a Means to Support Co-design During Service Design Innovation Projects in Healthcare, in: M.A. Pfannstiel, C. Rasche (Eds.), Service Design and Service Thinking in Healthcare and Hospital Management. Springer International Publishing, Cham, pp. 93–115. [Cross Ref]

[10] E.B.-N. Sanders, P.J. Stappers, 2008. Co-creation and the new landscapes of design. CoDesign 4, 5–18. [Cross Ref]

[11] S. Sarin, G.C. O’Connor, 2009. First among Equals: The Effect of Team Leader Characteristics on the Internal Dynamics of Cross-Functional Product Development Teams. Journal of Product Innovation Management 26, 188–205. [Cross Ref]

[12] Jesper Simonsen and Toni Robertson, 2012. Routledge international handbook of participatory design. Routledge.

[13] W. Tan, G.A. Boy, 2018. Tablet-Based Information System for Commercial Aircraft: Onboard Context-Sensitive Information System (OCSIS), in: D. Harris (Ed.), Engineering Psychology and Cognitive Ergonomics, Lecture Notes in Computer Science. Springer International Publishing, Cham, pp. 701–712. [Cross Ref]

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