This project investigates whether associations (or stereotypes) connected to technological devices impact human memory, i.e do people remember more when using one device over another? To do this the project aims to investigate ( 1) the associations made with devices (e.g. utilitarian or hedonic qualities); ( 2) whether these associations impact human memory in controlled settings; and ( 3) if these effects transfer to applied settings. This paper describes the progress made so far in addressing Aim 1 and steps currently being undertaken to address Aim 2. The paper further identifies areas of interest surrounding Aim 3.