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      Yahoo! Digits: A Design Driven to Provide Instant ‘Data Driven Insights’ and its Use in User Experience Design

      India HCI 2010/ Interaction Design & International Development 2010 (IHCI)

      India HCI 2010/ Interaction Design & International Development 2010

      20 - 24 March 2010

      Data Driven Design, Analytics, User Experience, Data Presentation

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          Abstract

          Yahoo! Digits is an internal web analytics tools designed to provide data driven insights for Yahoo! products. The paper outlines the principles of Digits design involving – personalization, insight driven information design and scalable UI architecture. It also focuses on how Digits is helping designers in understanding their product and users better. Data analysis can be used for evaluating design impact and drives design insights; along with other qualitative methods like user testing, user research, ethnography etc. Discussing data driven design, paper primarily outlines the two essential methods of using data – one as a support to a known issue where data is used to prove and/or understand the scale of a known issue. Other is to drive insights through analysis of data, which the paper terms as ‘data driven insight’. The data can be used in understanding user demographics, engagement, customer insights, comparative benchmarking, etc. The paper talks about how the core analytics principles of metric, dimension and friends metric can be used for data driven insights. It also highlights how Digits provides ‘context driven’ information design and features to help provide data driven insights instantly.

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          Author and article information

          Contributors
          Conference
          March 2010
          March 2010
          : 1-6
          Affiliations
          Yahoo! R & D

          Torrey Pines, EGL, Ring Road, Bangalore
          Article
          10.14236/ewic/IHCI2010.14
          © Abhishek Kumar. Published by BCS Learning and Development Ltd. India HCI 2010/ Interaction Design & International Development 2010, Indian Institute of Technology, Bombay, Mumbai, India

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          India HCI 2010/ Interaction Design & International Development 2010
          IHCI
          Indian Institute of Technology, Bombay, Mumbai, India
          20 - 24 March 2010
          Electronic Workshops in Computing (eWiC)
          India HCI 2010/ Interaction Design & International Development 2010
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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