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      Applying E-marketing Methodologies In The Mobile Industry: The Case of Orange - Jordan

      1 , 2 , 3

      Third International Symposium on Innovation and Information and Communication Technology (ISIICT 2009) (ISIICT)

      Innovation and Information and Communication Technology (ISIICT 2009)

      15 - 17 December 2009

      E-marketing, Orange, Mobile companies, case study

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          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          This paper explores the concepts of e-marketing and utilizes a case study focusing on Orange mobile firm. The study utilized some reports, data and the company website to identify the e-marketing strategy used by Orange and to recommend some remedies to improve their e-marketing strategy. The study uses an online tool to conduct some test on Orange’s website and explore the firm’s website using qualitative some tools and aspects of e-marketing concept. The output of this paper is aimed at aiding Orange to gain experience from what is working in other countries or organizations in relation to e-marketing and to know how it can benefit from using e-marketing as an effective tool to gain competitive advantage.

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          Author and article information

          Contributors
          Conference
          December 2009
          December 2009
          : 175-184
          Affiliations
          [ 1 ]Yarmouk University, Jordan
          [ 2 ]Yarmouk University, Jordan
          [ 3 ]Orange Jordan (Jordan Telecom Group), Jordan
          Article
          10.14236/ewic/ISIICT2009.14
          © Rania A. Bakeir et al. Published by BCS Learning and Development Ltd. Third International Symposium on Innovation and Information and Communication Technology (ISIICT 2009), Philadelphia University, Amman, Jordan

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          Third International Symposium on Innovation and Information and Communication Technology (ISIICT 2009)
          ISIICT
          3
          Philadelphia University, Amman, Jordan
          15 - 17 December 2009
          Electronic Workshops in Computing (eWiC)
          Innovation and Information and Communication Technology (ISIICT 2009)
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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