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      Applying E-marketing Methodologies In The Mobile Industry: The Case of Orange - Jordan

      Published
      proceedings-article
      1 , 2 , 3
      Third International Symposium on Innovation and Information and Communication Technology (ISIICT 2009) (ISIICT)
      Innovation and Information and Communication Technology (ISIICT 2009)
      15 - 17 December 2009
      E-marketing, Orange, Mobile companies, case study

            Abstract

            This paper explores the concepts of e-marketing and utilizes a case study focusing on Orange mobile firm. The study utilized some reports, data and the company website to identify the e-marketing strategy used by Orange and to recommend some remedies to improve their e-marketing strategy. The study uses an online tool to conduct some test on Orange’s website and explore the firm’s website using qualitative some tools and aspects of e-marketing concept. The output of this paper is aimed at aiding Orange to gain experience from what is working in other countries or organizations in relation to e-marketing and to know how it can benefit from using e-marketing as an effective tool to gain competitive advantage.

            Content

            Author and article information

            Contributors
            Conference
            December 2009
            December 2009
            : 175-184
            Affiliations
            [ 1 ]Yarmouk University, Jordan
            [ 2 ]Yarmouk University, Jordan
            [ 3 ]Orange Jordan (Jordan Telecom Group), Jordan
            Article
            10.14236/ewic/ISIICT2009.14
            6937e2f5-618b-4d8e-85fd-ac7f403ea38f
            © Rania A. Bakeir et al. Published by BCS Learning and Development Ltd. Third International Symposium on Innovation and Information and Communication Technology (ISIICT 2009), Philadelphia University, Amman, Jordan

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Third International Symposium on Innovation and Information and Communication Technology (ISIICT 2009)
            ISIICT
            3
            Philadelphia University, Amman, Jordan
            15 - 17 December 2009
            Electronic Workshops in Computing (eWiC)
            Innovation and Information and Communication Technology (ISIICT 2009)
            History
            Product

            1477-9358 BCS Learning & Development

            Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/ISIICT2009.14
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

            Applied computer science,Computer science,Security & Cryptology,Graphics & Multimedia design,General computer science,Human-computer-interaction
            case study,Mobile companies,E-marketing,Orange

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