Applying E-marketing Methodologies In The Mobile Industry: The Case of Orange - Jordan

Abstract

This paper explores the concepts of e-marketing and utilizes a case study focusing on Orange mobile firm. The study utilized some reports, data and the company website to identify the e-marketing strategy used by Orange and to recommend some remedies to improve their e-marketing strategy. The study uses an online tool to conduct some test on Orange’s website and explore the firm’s website using qualitative some tools and aspects of e-marketing concept. The output of this paper is aimed at aiding Orange to gain experience from what is working in other countries or organizations in relation to e-marketing and to know how it can benefit from using e-marketing as an effective tool to gain competitive advantage.

Contributors

Rania A. Bakeir

Emad Abu-Shanab

Shadi Al Biss

Conference

Publication date: December 2009

Publication date (Print): December 2009

Pages: 175-184

Affiliations

[ ¹ ]Yarmouk University, Jordan

[ ² ]Yarmouk University, Jordan

[ ³ ]Orange Jordan (Jordan Telecom Group), Jordan

Article

DOI: 10.14236/ewic/ISIICT2009.14

Copyright statement: © Rania A. Bakeir et al. Published by BCS Learning and Development Ltd. Third International Symposium on Innovation and Information and Communication Technology (ISIICT 2009), Philadelphia University, Amman, Jordan

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Third International Symposium on Innovation and Information and Communication Technology (ISIICT 2009)

Conference acronym: ISIICT

Conference number: 3

Conference location: Philadelphia University, Amman, Jordan

Conference date: 15 - 17 December 2009

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Innovation and Information and Communication Technology (ISIICT 2009)

Product

Product Information: 1477-9358BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/ISIICT2009.14

Self URI (journal page): https://ewic.bcs.org/

Categories

Series title: Electronic Workshops in Computing