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      Choice Architecture and Design with Intent

      , ,

      9th Bi-annual International Conference on Naturalistic Decision Making (NDM9) (NDM)

      Naturalistic Decision Making (NDM9)

      23 - 26 June 2009

      Design methods, user behaviour, choice architecture, sustainability

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          Abstract

          MotivationChoice architecture (Thaler & Sunstein, 2008) is a phrase of the moment among politicians and economists seeking to influence public behaviour, but the relevance of the concept to designers has received little attention. This paper places choice architecture within the context of Design with Intent–design intended to influence user behaviour. Research approach – The concepts are introduced and choice architecture is deconstructed. Findings/Design – Affordances and Simon’s behavioural model (1955) help understand choice architecture in more detail. Research limitations/Implications – This is only a very brief, limited foray into what choice architecture is. Originality/Value – User behaviour can be a major determinant of product efficiency: user decisions can contribute significantly to environmental impacts. Understanding the reasons behind them, a range of design techniques can be identified to help users towards more efficient interactions. Take away message – The intended outcome is a useful design method for helping users use things more efficiently.

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          Most cited references 8

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          A Behavioral Model of Rational Choice

           Herbert Simon (1955)
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            Energy conservation through product-integrated feedback: The roles of goal-setting and social orientation

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              Toward an ethics of persuasive technology

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                Author and article information

                Contributors
                Conference
                June 2009
                June 2009
                : 355-361
                Affiliations
                Cleaner Electronics Research Group, Brunel Design

                Brunel University, Uxbridge, Middlesex UB8 3PH
                School of Civil Engineering & the Environment

                University of Southampton

                Southampton, Hampshire SO17 1BJ
                Article
                10.14236/ewic/NDM2009.59
                © Dan Lockton et al. Published by BCS Learning and Development Ltd. 9th Bi-annual International Conference on Naturalistic Decision Making (NDM9), BCS London

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                9th Bi-annual International Conference on Naturalistic Decision Making (NDM9)
                NDM
                9
                BCS London
                23 - 26 June 2009
                Electronic Workshops in Computing (eWiC)
                Naturalistic Decision Making (NDM9)
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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